Customer Marketing & Analyst Relations

Job description

## **Description** We're looking for a Customer Marketing and Analyst Relations Manager to help tell the Constructor story to both industry analysts and our valued customers. You'll create and run campaigns that ensure our customers know about our latest products and features as well as grow our customer advocacy program. You'll also manage our relationships with Gartner, Forrester, IDC, and other tier-1 firms, driving everything from briefings and evaluations to an ongoing calendar of analyst engagement. If you've built narratives around products and features that drive customer behavior and advocacy, but are also interested in gaining more experience in analyst relations, this is the role for you. ## **What You'll Do** ### **Customer Marketing** - Design and run lifecycle campaigns that drive product and feature awareness among the existing customer base - Build and execute adoption campaigns in partnership with Product and Customer Success that move customers from awareness to active usage of new and underutilized features - Produce a steady cadence of compelling customer stories across formats: written case studies, video, slide-ready summaries, and co-branded content - Build and manage a customer reference and advocacy program — identifying, recruiting, and nurturing customer advocates without burning them out - Identify and develop upsell-ready customer segments — working with Product Marketing, CS and Sales to create marketing programs that convert engaged, high-adoption customers into expansion pipeline for additional products ### **Analyst Relations** - Own management of the AR program: help design annual strategy, briefing preparation, inquiry management, evaluation cycles, and ongoing analyst engagement - Manage our presence in major analyst evaluations (Magic Quadrant, Forrester Wave, IDC MarketScape, etc) — from submission strategy through final publication - Lead briefing preparation: working across product, product marketing, and leadership to build crisp, evidence-backed narratives and prep executive spokespeople - Maintain an AR intelligence function — tracking analyst sentiment, surfacing relevant research, and feeding competitive and market insights back to product and go-to-market teams - Help maintain genuine relationships with tier-1 and tier-2 analysts, understanding what each analyst cares about and tailoring our engagement accordingly ## **What We're Looking For** ### **Required** - 3+ years of experience in customer marketing: running campaigns specifically designed to drive customer engagement (product adoption and advocacy) - Has run multiple customer-focused programs end-to-end (loyalty campaigns, onboarding journeys, expansion/upsell plays, customer advisory boards, etc) - Heavy involvement in content creation — case studies, customer stories, or executive communications - Experience working with CRM data (Salesforce) and customer lifecycle metrics (NPS, CSAT, expansion signals) - Comfort working cross-functionally with product, sales, and executive stakeholders to gather input and drive alignment ### **Preferred** - Has managed a customer reference or advocacy program - Experience managing analyst relations, especially Gartner and Forrester including writing briefing documents and/or positioning narratives ## **Skills** - Exceptional storyteller who turns product capabilities into crisp, compelling stories - Deep comfort with technical or complex products and familiarity with AI/ML fundamentals - Excellent project management and attention to detail, able to manage complex initiatives from concept to execution - Knows how to get what they need from other functions, including Product, CS, Sales, and the executive team - A growth mindset with creativity, ambition, and a proactive approach to problem-solving and innovation. ## **Mindset** - Adaptable communicator who can shape the message to the audience - Nurtures relationships over the long term - Comfortable with ambiguity and rapid change - Evidence and data-driven in communication - Excited by both deep strategy and fast hands-on execution