Customer Marketing Manager

Job description

**Location** Our Customer Marketing Manager will be an integral part of our global Marketing team. This role is remote-based, ideally in EST or CST in the US or Canada. **Who We Are** DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. We combine data, technology, and human expertise to ensure our customers operate in a well-architected and scalable state - from planning to production. Delivering DoiT Cloud Intelligence, the only solution that integrates advanced technology with human intelligence, we help our customers solve complex multicloud problems and drive efficiency. With decades of multicloud experience, we have specializations in Kubernetes, GenAI, CloudOps, and more. An award-winning strategic partner of AWS, Google Cloud, and Microsoft Azure, we work alongside more than 4,000 customers worldwide. **The Opportunity** The Customer Marketing Manager, reporting to the VP, Global Marketing, is responsible for driving incremental revenue from DoiT's existing customer base by marketing new product releases and services to the customers most likely to adopt them. This role is not a generic communications function. It works closely with Customer Success Managers (CSMs) and Account Managers (AMs) to turn customer insight into targeted, revenue-generating marketing. You will partner with CSM and AM teams, Product Marketing, and Data/Analytics teams to identify which customers are most likely to adopt new products and services, and build campaigns that reach them through the channels customers actually use - customer portals, Slack, email, and other high-signal, non-paid channels. This role sits at the intersection of: - Customer marketing and lifecycle campaigns - Cross-sell and upsell enablement for CSMs and AMs - Owned-channel campaign development (portal, Slack, email) You are accountable for turning customer insight into measurable incremental revenue. **Responsibilities** 1. **Customer Insight-Led Strategy & Segmentation** - Partner with CSM, AM, Product, and Data/Analytics teams to identify usage signals, adoption patterns, and account characteristics that indicate readiness for a new product or service - Translate customer insight into segmented, prioritized target lists for each campaign - Ensure marketing effort is concentrated on the accounts most likely to convert, not broad-based awareness 1. **Campaign Development for Launch and Ongoing Use** - Build customer marketing campaigns for new product and service launches, timed to initial go-to-market - Design those same campaigns as reusable, evergreen assets that CSMs and AMs can trigger on demand as new customers onboard or show adoption signals - Create toolkits, email sequences, and talk tracks that make it easy for CSMs and AMs to activate a campaign without marketing involvement - Maintain a library of always-on campaigns mapped to specific triggers, such as onboarding milestones, usage thresholds, and renewal windows 1. **Owned-Channel Marketing Execution** Lead marketing through the channels where customers already are: - Email: lifecycle, adoption, and revenue-focused campaigns, from strategy through copy and execution - Customer portal: targeted messaging, banners, and content promoting new products and services - Slack and community channels: announcements and engagement tied to product releases - Other non-paid customer channels, such as in-app messaging, customer newsletters, and webinars, as appropriate *Note: this role does not own digital advertising. The focus is on owned and alternate, non-paid customer channels.* 1. **CSM & AM Enablement** - Support CSMs and AMs with marketing materials, campaigns, and resources for the customer success and account management motion - Gather field feedback from CSMs and AMs to refine targeting, messaging, and timing - Share campaign performance data with CSMs and AMs to help inform future targeting 1. **Performance & Revenue Accountability** Partner with CSM, AM, Data/Analytics team, and Product Marketing to create visibility into: - Incremental revenue generated from customer marketing campaigns - Campaign engagement and conversion by segment - Adoption rate of new products and services among targeted accounts - Reuse rate of always-on campaigns by CSMs and AMs Continuously refine targeting and channel mix based on performance data. **What Success Looks Like** - Effective, insight-driven targeting for campaigns that CSMs and AMs trust - A growing library of reusable campaigns activated on demand across the customer base - Measurable incremental revenue tied to customer marketing campaigns - Strong day-to-day partnership with CSM and AM teams - Effective use of owned channels (portal, Slack, email) beyond traditional digital advertising **Qualifications** - 2-3 years in B2B marketing, with a strong core in campaign marketing, particularly email - Experience with owned and alternate customer channels beyond digital advertising, such as customer portals, community platforms like Slack, lifecycle email, and in-app messaging - Experience in the B2B technology space - Customer marketing experience is a plus - Ability to use customer data and insight to help target and prioritize campaigns - Comfortable working hands-on to build and execute campaigns **Ideal Profile** - Builds campaigns designed to be reused, not just launched once - Works well with CSMs and AMs as marketing partners - Comfortable with customer data and using it to prioritize effort - Prefers owned, relationship-driven channels over paid media - Data-driven and outcome-oriented **Are you a Do'er?** Be your truest self. Work on your terms. Make a difference. We are home to a global team of incredible talent who work remotely and have the flexibility to have a schedule that balances your work and home life. We embrace and support leveling up your skills professionally and personally. What does being a Do'er mean? We're all about being entrepreneurial, pursuing knowledge, and having fun! Click here to learn more about our core values. Sounds too good to be true? Check out our Glassdoor Page. We thought so too, but we're here and happy we hit that 'apply' button. **Full-time employee benefits include:** - Unlimited Vacation - Flexible Working Options - Health Insurance - Parental Leave - Employee Stock Option Plan - Home Office Allowance - Professional Development Stipend - Peer Recognition Program **Many Do'ers, One Team** DoiT unites as Many Do'ers, One Team, where diversity is more than a goal - it's our strength. We actively cultivate an inclusive, equitable workplace, recognizing that each unique perspective enhances our innovation. By celebrating differences, we create an environment where every individual feels valued, contributing to our collective success. #LI-Remote