Customer Marketing Manager

Job description

**At Poka, we're changing how the world's industrial teams work — capturing the knowledge of their best people and putting it in every operator's hands.** **Our connected worker platform is purpose-built for manufacturing and the wider industrial world, with industrial AI inside the shift, not on top of it. The result: frontline performance that becomes compounding knowledge and measurable impact — every shift, every site, every region.** **We're proud to support global leaders like Nestlé, Bosch, Mars, and Danone across 3,000+ sites in 70+ countries. And as a fast-growing part of the IFS family, you'll join a team whose daily work directly shapes the platform behind how modern manufacturing gets done.** --- At Poka, we're transforming how frontline teams operate, learn, and solve problems. Our connected worker platform is purpose-built for manufacturing, empowering frontline workers to share knowledge, collaborate in real-time, and drive continuous improvement. Think of it as the missing digital link, bringing the human interface into the stack of the Smart Factory, generating the right data and insights that drive entirely new scales of process improvements. We're proud to support global leaders like Nestlé, Bosch, Mars, and Danone on their digital transformation journeys. And as part of the IFS family, our global reach and impact continue to grow. **The best customer stories are earned.** If you've built an advocacy program from real relationships, not reference requests fired off when Sales needs a logo, this role was built for you. **About the role** The Customer Marketing Manager owns how Poka's customers show up in the market: through case studies, advisory boards, user groups, and the kind of relationships that make a customer pick up the phone when we ask. You'll work closely with Customer Success, Sales, and Product to build an advocacy engine that keeps pace with our growth and gives the field the proof points it needs to close deals. This is not a content coordination role. The right person is comfortable in a boardroom with a VP of Operations, knows how to ask a plant manager for a reference without making it feel like a favour, and understands that the relationship with a customer executive *is* the asset. The case study is just a byproduct. **What you'll be doing** - Build and maintain a pipeline of customer advocates, references, case study subjects, speaker candidates, and site tour hosts, with a focus on cultivating relationships with executives who can speak to business outcomes, not just product features. - Own the Customer Advisory Board end to end: agenda design, participant selection, pre- and post-session follow-through, and turning what you hear into something actionable for Product and Marketing. - Run regional user groups and virtual roundtables that manufacturing leaders actually want to attend. Not webinars with a different name, sessions where peers trade real problems and real fixes. - Develop customer stories across formats: written case studies, short-form video, ROI narratives, and customer-authored content for events and thought leadership programs. - Build out the customer events calendar, including Poka-hosted sessions, customer tracks at industry events like IFS Unleashed, and onsite visits that double as storytelling opportunities. - Partner with Campaign and Content teams to make sure customer proof points land where they matter, ads, nurture flows, sales decks, web pages, instead of sitting in a shared drive. - Track what's working: reference velocity, case study pipeline health, CAB participation, and community engagement. Bring those numbers to team planning with clear read-outs. - Carry the customer's perspective back into Marketing, flagging when messaging doesn't match what customers actually say, and pushing for the language that does. **What you bring** - 4–6 years in customer marketing, community management, customer success, or B2B field marketing, including time in enterprise SaaS or industrial technology. - You've *built* an advocacy program, not just contributed to one. You know what a reference pipeline looks like when it's healthy, and what it looks like right before it dries up. - A track record of engaging plant managers, operations directors, and manufacturing VPs as long-term relationships, not one-time contacts. You build trust over time and ask for things, a reference, a quote, a speaking slot, in a way that strengthens the relationship rather than drawing it down. - The judgment that comes from sourcing advocates out of a base of busy executives without burning goodwill. That instinct comes from doing the work, not observing it. - Strong writing. You can take a one-hour customer interview and turn it into something a prospect would actually read. - Working knowledge of HubSpot and Salesforce for tracking programs and contacts. - The organization to run several programs at once without letting any of them slip. - French fluency is a meaningful asset given Poka's customer base. **Why Poka** You'll sit at the intersection of customer relationships, marketing, and frontline manufacturing, close enough to the work to see the impact, with the autonomy to shape how an entire advocacy function runs. As Poka grows within the IFS family, the customer stories you build become the proof points that carry the brand into new markets. If you want ownership and a program you can genuinely call yours, this is it. **What we offer:** - Scale-up energy with huge backing and a global yet close-knit team. - Generous vacation policy, additional paid days, and charity day. - Hybrid work policy - Employees who live within a 40 km radius of our Québec City office or a 15 km radius of our Montréal office are required to work in-office two days per week. - 100% remote work if you do not live within the radiuses mentioned above. - A truly flexible schedule that allows you to adapt your work hours. - Group insurance from day one (dental, medication, disability, travel, etc.) with employer contributions, including access to telemedicine and an Employee Assistance Program (EAP). - A retirement savings plan with employer contributions. - A MacBook Pro and a $500 home office allowance upon hiring. - A generous annual learning and development budget to support your growth, plus the tools and opportunities you need to keep progressing in your career. - A rewarding employee referral program for successful hires. - Tasty snacks available at all times in our offices (fresh fruits, snacks, pastries, coffee, tea, etc.) *\*Certain benefits are exclusively accessible to employees in Canada.* *Want to learn more about our culture? Click [HERE](https://2394300.fs1.hubspotusercontent-na1.net/hubfs/2394300/HR%20files/CultureBook-En-screen.pdf).* **Please note:** An understanding of English is essential at Poka, as it is the language used during company-wide meetings and many internal communications, ensuring effective collaboration and decision-making. In addition, as Poka operates in an international environment, English is the primary language for communicating with our clients and partners, enabling us to better serve them and represent Poka in a professional manner.