Data Analyst

Job description

**About Us** Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients. With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling organisation. We are looking for a Data Analyst to join the Media Analytics team in Vietnam. Working under the guidance of the Senior Data Analyst, you will support day-to-day data analysis, reporting and insight delivery across multi-channel marketing activity. The role combines practical analytical delivery with a strong focus on AI and automation. You will help improve how data is collected, transformed, modelled, visualised and communicated, using automation and approved AI-enabled tools to make recurring workflows more efficient, consistent and scalable. You will work with data from platforms including GA4, BigQuery and Google Marketing Platform, alongside campaign, media and other business data sources. You will turn data into clear findings, forecasts and recommendations that help internal teams and clients understand performance and identify opportunities.