Data Analyst V (6330)

**Data Analyst V** itD is seeking a **Data Analyst V (Senior Marketing Analyst – Audience Strategy & Insights)** to drive audience segmentation, revenue opportunity sizing, and strategic insights for Company’s Business Messaging Marketing team. This role will translate complex data into actionable recommendations that influence business, product, and investment decisions. The ideal candidate will bring deep expertise in **marketing analytics and audience strategy** and a proven track record of delivering **end-to-end segmentation, quantitative business cases, and executive-level insights**. **Location:** Hybrid (San Francisco, CA / New York, NY / Menlo Park, CA) **Pay Rate:** $45 - $46.80 per hour, depending on experience **Duration:** 12 months We provide comprehensive medical benefits, a 401k plan, paid holidays, and more. Please note that we are only considering direct W2 candidates at this time, as we are unable to offer sponsorship. **Responsibilities** - Deliver deep audience analysis including segmentation, lifecycle, funnel, churn, and revenue attribution insights - Define analytical approaches, methodologies, and assumptions to answer complex business questions - Extract, clean, and analyze large-scale datasets using advanced SQL across multiple data sources - Partner with Data Scientists and Data Engineers to define business logic, data models, and pipeline requirements - Build automated reporting solutions and self-service dashboards to support recurring business needs - Translate audience insights into actionable segments for marketing campaigns and lifecycle programs - Present data-driven recommendations to senior leadership and cross-functional stakeholders **Internal Responsibilities** - Attend regular internal practice community meetings - Collaborate with your itD practice team on industry thought leadership - Complete client case studies and learning material (blogs, media material) - Build out material to contribute to the Digital Transformation practice - Attend internal itD networking events (in person and virtual) - Work with leadership on career fast-track opportunities **Required Qualifications and Skills** - 8+ years of experience in marketing analytics, business analytics, or data science - Expert-level **SQL** skills (complex queries, CTEs, window functions, query optimization) - Proven experience with **end-to-end audience/customer analysis** (segmentation, lifecycle, funnel, revenue sizing) - Experience working with **large, multi-source datasets** (CRM, product, engagement data) - Experience building **automated reporting and dashboards** (Tableau or similar BI tools) - Strong ability to **translate data into actionable insights and influence stakeholders** - Experience collaborating with **data engineering and data science teams** to define pipelines and data models **Preferred Qualifications and Skills** - Experience with **pipeline orchestration tools** (e.g., dbt, Airflow or equivalent) - Familiarity with **customer data platforms (CDP)**, preferably Salesforce Data Cloud - Experience with **marketing automation tools** (e.g., Salesforce Marketing Cloud) - Knowledge of **statistical modeling** (propensity, LTV, attribution, forecasting) - Basic proficiency in **Python** for automation and data workflows - Experience with **large-scale data environments** (Hive, distributed query systems, or similar) - Advanced Excel/Google Sheets skills for data analysis **Education** - Bachelor’s degree in a quantitative, technical, or business field, or equivalent work experience required **Company Description** About itD: We are part of a new generation of consulting and software development company that blends diversity, innovation, and integrity with real business results. Our structure rejects any strong hierarchy, empowering us to deliver excellent results. We are a woman- and minority-led firm. Every day, we challenge ourselves to be considerate, fair and to re-think what great outcomes mean for our customers. This permeates down to how we approach every interaction, on every project, for every client. You’ll thrive here if you are a dynamic self-starter, a difference-maker or someone who wants to deliver great results, without constraints. The itD Digital Experience: Joining us means you’ll be part of our global community, you have a say about your own career journey, and you’ll get a chance to give back to causes that matter. You will experience working with Fortune 500 companies and high-performance teams across numerous industries. itD offers our employees excellent benefits such as medical, dental, vision, life insurance, paid holidays, 401K + matching, networking & career learning and development programs. We are growing and we want to see you grow! Visit to learn more about what working at itD can mean for you. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. itD is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please contact us at and let us know the nature of your request and your contact information. **Additional Info** Dynamic environment in a culture of respect, empowerment and recognition for a job well done, apply today!