Data & Insights Specialist

Job description

1. Data analysis and strategic insights: Analyze campaign and market performance data to provide meaningful insights for customers and internal teams. Development of new measurement methods and KPIs to support innovative projects such as the app vision or AI products based on data. Identification of optimization potential in influencer marketing, sponsorship and product portfolio. 2. Visionary analytics for innovative projects: Participation in data-driven concepts for new business areas such as AI-based tools or app developments. Providing insights that support creative and technological projects from idea to implementation. 3. Process and campaign optimization: Creation of dashboards and reports for continuous optimization of campaigns and processes. Collaboration as an expert consultant with client teams such as 7 vs. Wild to develop data-based solutions for customer projects. 4. Market and competition analyzes: Examination of current market trends to derive strategic recommendations for sponsorship opportunities or portfolio expansions. Carrying out benchmarking analyzes to position Audiencly in the competition. 5. Technology and data management: Building and maintaining data infrastructures and analysis tools such as Tableau, HubSpot, NetSuite or Google Analytics. Ensuring data quality and consistency through effective data management processes.