Demand Generation

Job description

### **About Metabase** Metabase is the leading open-source business intelligence and embedded analytics platform — trusted by tens of thousands of organizations to put data in the hands of everyone, not just analysts. From no-code dashboards to white-labeled in-app analytics powered by our React SDK, we help teams move faster by making data genuinely accessible. We're a remote-first company that cares deeply about craft, clarity, and building tools people actually love to use. ### **The Role** We know there are channels and programs out there that can generate meaningful new revenue for Metabase — we just haven't found all of them yet. That's the job. You'll design and run a disciplined portfolio of experiments across paid, owned, and earned channels — newsletters, Reddit, Meta, email, digital events, conference sponsorships, and more — to figure out what actually works for our audience. You won't just run campaigns; you'll build the testing infrastructure and measurement rigor that turns early signals into scalable programs. This is a role for someone who is equally comfortable sketching a creative concept and building a performance tracking spreadsheet — and who finds genuine satisfaction in applying the scientific method to marketing. ### What You'll Own ***Test design and channel exploration*** - Develop and maintain a pipeline of experiments across channels — paid social, newsletters, community platforms, email, digital events, conference sponsorships, and others - Design each test with a clear hypothesis, defined success metrics, and a realistic timeline for learning - Identify and evaluate new channel opportunities — from niche SMB technology newsletters to retargeting programs for closed-lost accounts — and build the case for where to invest next - Stay close to where Metabase's target audiences (data teams, developers, technical buyers) actually spend their time, and bring creative ideas for reaching them there ***Execution and coordination*** - Own campaign execution end-to-end: briefing copy and creative, coordinating with internal stakeholders, managing vendor relationships, and hitting launch dates - Run programs across a wide range of formats — newsletter sponsorships, Reddit and Meta ad campaigns, retargeting, closed-lost re-engagement, digital events like demo weeks, and conference sponsorships - Work closely with the PMM and content teams to ensure messaging is sharp, on-brand, and tailored to the channel and audience - Manage budgets and allocate spend across the portfolio based on performance and learning goals ***Measurement and iteration*** - Define KPIs for every program before it launches — and hold yourself accountable to them - Build and maintain dashboards that make campaign performance visible and legible to stakeholders across marketing and sales - Synthesize results into clear, actionable learnings: what worked, what didn't, what to do next, and what to kill - Develop a compounding library of learnings that makes each new test smarter than the last ### What You Bring - Proven experience running multi-channel marketing campaigns in a B2B SaaS environment, with clear ownership of performance outcomes - A structured, experimental mindset: you define success before you start, and you know how to isolate variables to get a clean signal - Hands-on experience with paid channels (Meta, Reddit, LinkedIn, or similar), email platforms, and campaign reporting tools - Strong project management skills — you can coordinate copy, creative, approvals, and launch logistics across multiple programs simultaneously without dropping the ball - Comfort with ambiguity: many of the channels you'll test won't have a playbook yet, and you'll need to write it - Strong written communication skills — not just for briefing creative, but for synthesizing and sharing what you've learned - Bonus: experience marketing to technical audiences (developers, data engineers, analysts) - Bonus: familiarity with the data and analytics tools landscape