Demand Generation Lead

Job description

Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve. We bring together world-class clinicians, technologists, and autism specialists to build cutting-edge AI tools that help care teams work smarter and spend more time with the children and families who need them most. Our platform is HIPAA-compliant and designed for the real-world needs of behavioral health teams - from psychologists to ABA therapists. By combining evidence-based care with powerful technology, we’re expanding access to high-quality services for families everywhere. **Our Mission** Frontera exists to close the care gap: every child, no matter where they live, should be able to access effective behavioral healthcare. **Role Overview** We're looking for a Demand Generation Lead to own execution for the demand generation engine that builds pipeline across our technology solutions for ABA clinics. You'll run multi-channel campaigns, own our event marketing program end to end, and lead co-marketing with technology and channel partners — all while carrying a real pipeline number. This is a builder's seat on a small team: you'll design the process as you go, not inherit one. **What You'll Own** - **Demand generation programs:** Plan and execute multi-channel campaigns that generate qualified pipeline from ABA clinic operators, clinical directors, and clinicians themselves. Channels will include paid, email, content syndication, ABM, and web. - **Event marketing:** Run promotion for every conference we sponsor or exhibit at. From pre-show audience building, booth traffic, on-site activation support, and post-event follow-up sequences that actually convert. You’ll measure event ROI and decide which events we partner in again. - **Partner marketing**: Lead all co-marketing with our technology and channel partners. Joint campaigns, co-branded content, webinars, and shared pipeline motions. You work directly with partner enablement to activate this channel. - **Pipeline accountability**: You carry a marketing-sourced and marketing-influenced pipeline target. **Qualifications** - 6+ years in B2B demand generation or growth marketing, including time in a high-growth environment - Track record owning a pipeline number, not just program delivery - Hands-on with HubSpot, paid social, and campaign reporting - Direct experience running field and event marketing programs end to end - Partner or channel co-marketing experience - Comfortable with ambiguity on a small team where you build the process as you go - Healthcare, health tech, or multi-site provider experience is a strong plus We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual’s qualifications and experience, with consideration given to the factors listed above. All full-time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and 4 weeks of PTO per year. **Expected Salary Range in Denver**: $155,000 to $185,000 **Expected Salary Range in San Francisco**: $175,000 to $205,000 **Why Frontera?** - Opportunity to be at the forefront of innovation in pediatric healthcare. - Work on challenging and impactful projects that leverage cutting-edge technologies. - Collaborate with a talented and passionate team in a fast-paced and dynamic environment. - Make a real difference in the lives of children and families in rural communities. - Competitive salary and benefits package. **Our Denver Office & Perks** - Dog-friendly office. - Catered lunch from local Denver restaurants five days a week, plus occasional breakfasts and dinners. - Robust snack program and great coffee options (including cappuccino machine and cold brew cans). - Regular team events and low-key socials. - Up to $150/month commuter stipend, discounted nearby parking, and a discounted Colorado Athletic Club membership. - Thoughtfully designed space for focus, collaboration, and connection. - Competitive health benefits, stock options, 401(k), and generous PTO. **Join us in building the future of behavioral healthcare!**