Demand Generation Lead, Growth

Job description

At Linear, we're building the product development system for teams and agents. AI is fundamentally changing how software gets built, and we’re shaping the tools this new era requires. Founded in 2019, Linear has become the platform of choice for more than 40,000 companies (including OpenAI, Coinbase, and Ramp) to plan, build, and ship their products. Today, our team is distributed across North America and Europe, and we’re continuing to grow internationally. What unites us is relentless focus, fast execution, and a deep care for software craftsmanship. Over the last year we’ve made a lot of progress producing quality content and messaging, and we’re now looking for someone to help us distribute it to the right audiences. As Demand Generation Lead, you’ll own how future customers find and first experience Linear, across web, search, and paid media. Your objective is to build awareness and pipeline, particularly with larger companies. It’s likely this role will operate and feel a little different to what you might find elsewhere. Linear is a very brand forward company, so there will be scenarios where we have to turn down seemingly great opportunities to protect perception. We’re unlikely to ever use retargeting pixels and gated content, for example. We’ve got a basic demand motion in place today but we’ve barely scratched the surface. As the first demand generation hire, you’ll own the strategy and lead on delivering it. The marketing team is small but has an outsized impact, and we intend to keep it that way. You’ll have real influence on how Linear grows, and you’ll be encouraged to take ownership and deploy tooling and practices that help you be more effective. Location & work mode Linear is a remote-first company, with optional co-working offices in San Francisco, New York, and London. This role is open to candidates based in the US and Europe. You can work from anywhere within those regions. We value deep focus and async collaboration, with intentional moments to connect in person through team off-sites, optional co-working, and occasional travel. What you’ll do - Work with Magic, our in-house design team, on the web pages and ad creative that future customers see first - Own paid media end to end, from channel strategy and budget to the creative itself, including account-based campaigns for enterprise accounts in partnership with sales and event marketing - Own search, both the classic kind and the answers AI gives when someone asks which tools to use - Define how we measure success for this motion - Use AI and automation tools actively to move faster and do more. This is a core part of how we expect this role to operate, not a nice-to-have What we’re looking for - 5+ years in growth or demand generation at a B2B SaaS company, with hands-on experience across web, paid media, and ABM, and real time spent generating pipeline for an enterprise sales team - Genuine design sense. You can direct creative and identify when something feels off - Strong instincts around Linear’s core audience (product and engineering teams), and you can speak their language - Disciplined with capital (anyone can throw dollars at problems), but you know when to double down - Fluent in measurement without being captive to it. You can build the reporting and argue the pipeline math, and still defend spend a dashboard will never really explain - Deep fluency with AI tooling. You default to automation and use it to do work that would otherwise take a team - Very well versed with attribution, but somewhat disillusioned with it. We’re not going to spend much energy defining attribution, we just need someone with good instincts What we offer We're a small, focused team that cares deeply about the quality of our work and the people we do it with. Here's what you can expect: - Competitive salary and equity - Employee-friendly equity terms including early exercise in the US and extended exercise windows - Daily meal and coffee stipend on every workday - Paid co-working space or desk - Health coverage (based on country requirements) - 5 weeks paid vacation, plus local statutory holidays - 4 months paid parental leave - Paid month off after 4 years & every 2 years thereafter - Regular team events and off-sites - Remote-first with no required commute Learn how we think and work - A story about our mission: Read Me https://linear.app/readme - How we work: Designing remote work at Linear https://linear.app/now/designing-remote-work-at-linear - Our CEO and co-founder, Karri at 20VC: How to Grow Capital Efficiently in a World of BS Growth https://www.youtube.com/watch?v=4vqDYkuzbSM - Make an Org Chart You Want to Ship — Advice from Linear on How Heirloom Tomatoes Should Inspire Team Design https://review.firstround.com/make-an-org-chart-you-want-to-ship-advice-from-linear-on-how-heirloom-tomatoes-should-inspire-team-design/ - Building our teams: Why and how we do work trials at Linear https://linear.app/blog/why-and-how-we-do-work-trials-at-linear - A video series: Conversations on Quality https://linear.app/quality - Read about our recent Series C Fundraise https://linear.app/now/building-our-way and Giving our team liquidity https://linear.app/now/giving-our-team-liquidity-through-linear-s-first-tender-offer Linear is an equal opportunity employer. We do not discriminate based on race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. A note on recruitment fraud: all official Linear hiring communication comes from an @linear.app http://linear.app email address, and all open roles are listed at linear.app/careers http://linear.app/careers. We never ask candidates for payment or financial information. Suspicious messages can be reported to security@linear.app.