Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | RemotePosition Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the RoleAt Pavago, one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.This role sits directly between marketing and sales, with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.What You’ll DoBuild and execute multi-channel demand generation campaignsManage campaigns across:Email marketingContentWebinarsPaid acquisitionAccount-Based Marketing (ABM)Build lead nurture and lifecycle programsPartner with sales to define ICP, audiences, and targetingDevelop lead scoring and qualification frameworksTrack and improve MQL → SQL → Opportunity conversionAnalyze pipeline contribution, campaign ROI, and funnel performanceImprove marketing automation and CRM workflowsRun experiments to increase qualified leads and pipelineReport performance insights and recommendations to leadershipRequirements4+ years of B2B marketing or demand generation experienceProven experience generating measurable sales pipelineStrong understanding of B2B sales and marketing funnelsExperience with HubSpot, Salesforce, Marketo, or similar platformsExperience building multi-channel demand generation campaignsStrong knowledge of lead nurturing, scoring, and qualificationStrong analytical and campaign management skillsComfortable measuring campaign ROI and pipeline contributionAbility to collaborate closely with sales leadershipStrong written and verbal English communicationWhat Success Looks LikeGrowth in qualified marketing-generated pipelineHigher MQL-to-SQL and SQL-to-opportunity conversionStrong campaign ROI and pipeline contributionEffective lead nurturing and lifecycle programsClean marketing automation and CRM processesStrong alignment between marketing and salesInterview ProcessInitial Screening CallSpark Hire Video InterviewRecruiter InterviewClient InterviewOffer & OnboardingApply NowIf you know how to turn B2B marketing campaigns into qualified pipeline, understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.#DemandGeneration #B2BMarketing #LeadGeneration #HubSpot #Salesforce #MarketingAutomation #ABM #PipelineGeneration #GrowthMarketing #RemoteJobs
Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.
This role sits directly between marketing and sales, with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.
What You’ll Do
- Build and execute multi-channel demand generation campaigns
- Manage campaigns across:
- Email marketing
- Content
- Webinars
- Paid acquisition
- Account-Based Marketing (ABM)
- Build lead nurture and lifecycle programs
- Partner with sales to define ICP, audiences, and targeting
- Develop lead scoring and qualification frameworks
- Track and improve MQL → SQL → Opportunity conversion
- Analyze pipeline contribution, campaign ROI, and funnel performance
- Improve marketing automation and CRM workflows
- Run experiments to increase qualified leads and pipeline
- Report performance insights and recommendations to leadership
Requirements
- 4+ years of B2B marketing or demand generation experience
- Proven experience generating measurable sales pipeline
- Strong understanding of B2B sales and marketing funnels
- Experience with HubSpot, Salesforce, Marketo, or similar platforms
- Experience building multi-channel demand generation campaigns
- Strong knowledge of lead nurturing, scoring, and qualification
- Strong analytical and campaign management skills
- Comfortable measuring campaign ROI and pipeline contribution
- Ability to collaborate closely with sales leadership
- Strong written and verbal English communication
What Success Looks Like
- Growth in qualified marketing-generated pipeline
- Higher MQL-to-SQL and SQL-to-opportunity conversion
- Strong campaign ROI and pipeline contribution
- Effective lead nurturing and lifecycle programs
- Clean marketing automation and CRM processes
- Strong alignment between marketing and sales
Interview Process
- Initial Screening Call
- Spark Hire Video Interview
- Recruiter Interview
- Client Interview
- Offer & Onboarding
Apply Now
If you know how to turn B2B marketing campaigns into qualified pipeline, understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.
#DemandGeneration #B2BMarketing #LeadGeneration #HubSpot #Salesforce #MarketingAutomation #ABM #PipelineGeneration #GrowthMarketing #RemoteJobs
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
