Demand Generation Manager - Epic School Plus (Contract)

About Epic School Plus

Epic School Plus is the premium school solution from Epic! Books for Kids, helping schools and districts accelerate literacy growth through personalized digital reading experiences, actionable insights, and access to a world-class library of high-quality books. Epic School Plus supports district literacy initiatives, intervention programs, independent reading, summer learning, and family engagement.

As Epic School Plus expands its presence across the United States, we are seeking a strategic and results-oriented Demand Generation Manager to drive awareness, lead generation, and pipeline growth among K–12 schools and districts.

Position Summary

The Demand Generation Manager will own the strategy, execution, and optimization of integrated marketing programs that generate qualified pipeline for the School Sales organization. This role is responsible for developing campaigns that engage district and school decision-makers, including Superintendents, Assistant Superintendents, Curriculum Leaders, Literacy Directors, Principals, and Instructional Coaches.

The ideal candidate combines strategic thinking, strong execution skills, data-driven decision making, and a passion for education. This individual will partner closely with Sales, Product Marketing, Customer Success, and external agencies to deliver measurable revenue impact.

Key Responsibilities

Demand Generation Strategy

• Develop and execute the annual multi-channel demand generation strategy for Epic School Plus.

• Create integrated marketing programs aligned to sales goals, target markets, and growth objectives.

• Build campaigns that drive awareness, engagement, lead generation, pipeline creation, and customer expansion.

• Identify new opportunities to accelerate growth within strategic districts and state markets.

• Collaborate with leadership on annual planning, forecasting, and budget allocation.

Campaign Development & Execution

Lead multi-channel marketing campaigns including:

• Email marketing

• Account-Based Marketing (ABM)

• Content marketing

• Paid digital advertising

• Social media

• Webinars

• Virtual events

• Conferences and trade shows

• Customer advocacy programs

• Develop audience segmentation and targeting strategies.

• Manage campaign calendars and execution timelines.

• Ensure consistent messaging across all channels and touchpoints.

Sales & Revenue Alignment

• Partner closely with School Sales leadership to align marketing efforts with pipeline goals.

• Define target account strategies and support district penetration efforts.

• Develop programs that increase meeting bookings, demo requests, trial activations, and sales opportunities.

• Support sales enablement initiatives with campaign assets and messaging.

Marketing Operations & Analytics

• Manage marketing funnel performance from inquiry through opportunity creation.

• Establish reporting frameworks and dashboards to measure:

  • Marketing Qualified Leads (MQLs)

  • Sales Accepted Leads (SALs)

  • Pipeline generation

  • Conversion rates

  • Cost per lead

  • Cost per opportunity

  • Return on marketing investment

• Analyze campaign performance and continuously optimize programs.

• Partner with Revenue Operations to improve lead management processes and attribution.

Events & Field Marketing

• Develop event marketing strategies for major education conferences and regional district events.

• Manage pre-event promotion, onsite engagement, and post-event follow-up campaigns.

• Measure event-driven pipeline and revenue contribution.

• Collaborate with sales teams to maximize event ROI.

Content & Thought Leadership

• Partner with Product Marketing to develop compelling content and campaign themes.

• Promote customer success stories, efficacy research, literacy outcomes, and thought leadership initiatives.

• Leverage key differentiators such as:

  • Student engagement

  • Reading growth

  • Science of Reading alignment

  • District literacy initiatives

  • Research partnerships and efficacy studies

Qualifications

Required

• Bachelor’s degree in Marketing, Communications, Business, Education, or related field.

• 5–8 years of experience in demand generation, growth marketing, field marketing, or B2B marketing.

• Proven track record generating measurable pipeline and revenue impact.

• Experience managing integrated marketing campaigns across multiple channels.

• Strong analytical and reporting skills.

• Excellent project management and organizational abilities.

• Exceptional written and verbal communication skills.

Preferred

• Experience in EdTech, SaaS, education publishing, or K–12 education.

• Familiarity with district purchasing cycles and educational funding sources.

• Experience with:

  • Salesforce

  • HubSpot, Marketo, or Pardot

  • Google Analytics

  • LinkedIn Campaign Manager

  • Marketing attribution platforms

• Experience supporting enterprise or district-level sales teams.

Success Metrics

Success in this role will be measured by:

• Marketing-sourced pipeline generation

• Marketing-influenced revenue

• Qualified lead volume

• Opportunity creation

• Campaign ROI

• Event performance

• Target district engagement

• Sales team satisfaction and alignment

Leadership Competencies

• Strategic thinker

• Growth mindset

• Data-driven decision maker

• Strong cross-functional collaborator

• Exceptional communicator

• Bias for action

• Customer-centric approach

• Passion for literacy and educational equity

Per hour rate: $40 - $60 per hour