Demand Generation & Partner Marketing Director

ID5's growth depends on reaching the right accounts across a complex, multi-sided ecosystem — publishers, advertisers, ad tech and data platforms — where strategic partnerships often matter as much as direct sales. As we grow our offering and reach, marketing has to work hand-in-hand with Sales and our Partnerships team to identify, engage, and convert the accounts and partners that move the business forward.

We're hiring a Director, Demand Generation & Partner Marketing to own this end-to-end: setting the demand generation and partner marketing strategy, building the campaigns and nurture programs that engage our priority accounts, and turning leads into pipeline. You'll partner closely with Sales, Commercial Operations, Product Marketing, Communications, and our Partnerships team to plan and execute every campaign, sponsorship, and partner activation.

What You'll Do

• Own and set the demand generation and partner marketing strategy for ID5, translating company growth goals into program priorities across sponsorships, account-based marketing, and partner marketing.
• Own budget planning across sponsorships, events, and demand generation programs.
• Build and maintain an account-based messaging matrix with Product Marketing to keep campaigns and content on-positioning.
• Maintain the target account list and design and deploy lead generation campaigns — inbound and outbound, account-based and multi-channel — that engage them.
• Own demand gen reporting — KPIs, CRM data accuracy, and attribution
• Identify, evaluate, and decide which sponsorship and event opportunities to pursue — sponsoring or hosting — based on their ability to engage our priority account list and target audience.
• Decide which sponsorship and event opportunities to pursue — sponsoring or hosting — based on their ability to engage our priority account list and target audience.
• For company-hosted events, partner with Sales and Partnerships to build the invitee list and drive outreach campaigns that maximize registration and attendance.
• Partner with Comms on event content and the Events Manager on logistics, ensuring events reflect ID5's brand.
• Own the partner relationship as the marketing point of contact, driving co-marketing, activation campaigns, collateral, case studies, and thought leadership that help Partnerships close more deals.

What We're Looking For

• 7+ years of experience in demand generation, account-based marketing, or B2B marketing — ideally in ad tech.
• Hands-on experience managing CRM systems and building automated email/nurture workflows (Zoho a plus).
• Proven ability to partner with Sales and Sales Ops on account targeting, campaign strategy, and pipeline reporting.
• Strong messaging and positioning skills — able to translate product value into account-specific narratives.
• Experience designing and actually operationalizing a partner or channel marketing program
• Strong project management and cross-functional collaboration skills.
• A natural relationship-builder who thrives at building trust quickly with clients and partners and turning relationships into long-term engagement.

Nice to Have

• Strong understanding of the ad tech industry.
• Experience marketing to advertisers and brands.