Design and Brand Storyteller

Job description

ABOUT BESPOKE LABS Bespoke Labs is an applied AI research lab pioneering data and RL environment curation for training and evaluating agents. Recently, we curated Open Thoughts https://open-thoughts.ai/, one of the best open reasoning datasets used by multiple frontier labs, trained SOTA specialized models such as Bespoke-MiniChart-7B https://www.bespokelabs.ai/blog/bespoke-minichart-7b and Bespoke-MiniCheck https://www.bespokelabs.ai/bespoke-minicheck, and taught https://www.bespokelabs.ai/blog/improving-multi-turn-tool-use-with-reinforcement-learning agents to do multi-turn tool-calling with reinforcement learning. Bespoke is uniquely positioned to capture a large market share of data and RL environment curation. ABOUT THE ROLE We're hiring our first Design + Brand Storyteller, a hybrid creative who combines visual design, narrative instinct, and brand strategy. You will shape how the world perceives and understands Bespoke Labs: what we build, why it matters, and why we’re different. This is not a typical design role. You’ll work directly with the founders and research team to translate complex AI ideas into stories, visuals, and experiences that are crisp, memorable, and unmistakably “Bespoke.” You’ll define the aesthetic and the voice of a company creating a new category in AI infrastructure. You might be a brand designer with a sharp storytelling instinct, a product designer who loves narrative, or a visual strategist who thinks in systems. You obsess over clarity. You see the soul in technical products. You instinctively know when something feels premium, coherent, and intentional. Your work will influence how researchers interact with our platform, how labs perceive our RL environment technology, how partners understand our capabilities, and how the market sees our emerging category. WHAT YOU'LL DO - Define Bespoke’s visual identity across web, product surfaces, decks, docs, and investor-facing materials. - Craft narratives that make complex AI research intuitive — from environment curation to long-horizon agent training. - Design marketing sites, landing pages, and polished presentations that communicate our brand with precision. - Create visual frameworks and diagrams explaining our data curation stack, RL environment platform, and research artifacts. - Work with leadership to shape the brand voice, including tone guidelines, messaging pillars, and storytelling principles. - Collaborate with product engineers to create intuitive UX flows and elegant interaction patterns within our platform. - Develop creative assets for launches, papers, demos, and open-source releases. - Maintain a cohesive design language and ensure consistency across everything we ship. - Push our visual and narrative bar higher with every project — from prototypes to polished public reveals. WHAT WE'RE LOOKING FOR DESIGN SKILLS - 3+ years of experience in brand design, product design, visual communication, or creative storytelling - Strong portfolio showcasing brand systems, web design, illustration, motion, or narrative design - Ability to distill complex technical concepts into clear, elegant visuals and stories - Fluency with modern design tools (Figma/Canva, Webflow/Framer). Experience with 3D design tools, video editing is nice to have. - Taste — a practiced sense of typography, hierarchy, layout, and visual balance - Experience designing for technical audiences is a strong plus STORYTELLING SKILLS - Ability to craft narratives that are precise, compelling, and differentiated - Comfortable writing copy for web, product, marketing, and investor materials - Ability to explain complex AI concepts simply, without dumbing them down - Instinct for using visuals + story together to create emotional resonance CREATIVE + STRATEGIC SKILLS - Bias toward clarity, quality, and coherence - Ability to move from zero-to-one with little direction - Comfort working with founders and researchers to translate rough ideas into polished artifacts - An eye for building a category-defining brand in AI infrastructure LOGISTICS Location: Mountain View, CA (Hybrid) Compensation: Competitive salary + equity Benefits: Health coverage, flexible work arrangements, and the chance to define the identity of a company at the forefront of a new AI category. We encourage you to apply even if you don’t meet every qualification. Great design comes from diverse backgrounds and perspectives, and we value people who can elevate our story in unexpected ways.