Diabetes Care: HCP Sr Marketing Manager/Associate Marketing Director

Job description

JOB DESCRIPTION: About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: Career development with an international company where you can grow the career you dream of. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. About Abbott Diabetes Care (ADC) We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. Primary Function / Primary Goals / Objectives Lead the HCP Marketing team, providing clear direction, coaching, and performance management to ensure high team effectiveness. Develop an overall HCP Marketing strategy and annual plans aligned with ADC strategic goals. Serve as the primary owner of all HCP marketing initiatives in Japan, ensuring strategic alignment, quality execution, and cross‑functional collaboration. Plan and Develop sales tools to help the sales team communicate with the HCPs in an innovative and scientific way. Create hospital channel plans for engagement with KOLs, endocrinologists, diabetologists and allied health professionals. Execute the marketing plans by close coordination with the Sales team and other supportive functions like medical and scientific affairs. Create and execute an overall Scientific conference participation plan from International to local congresses. Monitor and analyze market situation and customer needs, lead the HCP market research work for Japan. Develop accurate forecast for the HCP activities and manage the expenses as planned. Have good competitive intelligence and be the expert on market developments. Manage portfolio / product life cycle in cooperation with relevant functions and provide optimal marketing input to Global marketing. Support the marketing head to create overall division strategies and plans for mid to long term. Good Communication skills to coordinate with different stakeholders, motivate/convince sales team, KOLs, Global area marketing regarding strategies and action plans. Core Job Responsibilities / Accountability / Scope Tracking KPIs to ensure execution of the plan. Working with the sales team to ensure KOL management execution as per plan. Develop strong relationships with the KOLs. Develop business estimates along with the marketing director to help the leadership understand the latest situation of the business. Abide by Abbott’s Code of Business Conduct and Ethics regulation as well as the industry law and local law. Ensure regular communication to and from the sales force for matters of execution and reporting. Education University degree preferably in Marketing, Business Administration or a Medical field Background (Experience) Must have 10+ years experience in the field of healthcare professional marketing preferably in the diabetes area. Working with new generation healthcare tech space shall be appreciated Required Functional Competencies Being Innovative and flexible for working in a dynamic environment Marketing related skills to develop marketing plan Skills to plan effective strategy/tactics and execute Sufficient communication skills to build strong relationship with KOLs and related functions. Forecasting and OPEX management skill Team management/building skill Sufficient English skill to communicate with Global team for developing brand plan The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Marketing Support DIVISION: ADC Diabetes Care LOCATION: Japan > Tokyo : Mita South Tower, Minato-ku ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: No MEDICAL SURVEILLANCE: No SIGNIFICANT WORK ACTIVITIES: Not Applicable