Digital Activation Expert

Job description

Together we make an impact! OTP Bank is a leading banking group in Central and Eastern Europe. As one of the largest employers in Hungary, we provide long term employment opportunity. Our mission is to shape the future by building on our traditions and continuously working on innovative solutions. Join OTP Group’s Digital Growth Domain! We are looking for a medior-level Digital Activation Expert to join our internal digital team at OTP Group and work on digital campaigns that support business growth and improve customer experience. In this role, you will turn business needs into well-coordinated owned-channel activations, working closely with product teams, creatives, CRM experts and data specialists. If you enjoy seeing your work go live, making an impact, and continuously improving what you build, this role is for you. As a Digital Activation Expert , you will take ownership of digital campaigns and activations from planning through execution to performance evaluation, ensuring they deliver measurable business and customer impact across OTP Bank’s owned digital channels. We count on you in these tasks: Independently plan and execute digital activations across owned channels Act as the operational point of contact for product and development teams, ensuring alignment between business needs and activation plans Coordinate campaigns and activations across CRM and digital touchpoints, including email, push notifications and in-app communication Collaborate daily with creative agencies: briefing, coordination and delivery Track performance, identify what works and what doesn’t, and apply learnings to future campaigns Present results and insights in a clear, business-focused way Manage your own scope end-to-end, including coordination, timelines, and budgets You are welcome to apply if you have Minimum 5 years of experience in digital marketing Hands-on experience with digital campaigns, activations, or similar initiatives Experience or familiarity with CRM communication (email, push, in-app) and digital personalization is an advantage Ability to work with different teams and keep things moving Analytical mindset: you are comfortable using data to improve results Strong ownership and structured way of working Good communication skills Hungarian language for daily collaboration Experience in complex environments (banking, telco, etc.) is a plus Why it is good to join us Hungary's largest financial player provides you with predictability, stability, and development opportunities As an innovative employer, we offer a comprehensive training system, career opportunities, and support in your professional development A friendly, open team awaits you, where we provide solutions to our customers' needs every day and also pay attention to each other We offer competitive benefit and cafeteria package We provide a private health insurance service package and support your health fund and voluntary pension savings We offer numerous employee discounts (e.g., for mobile phones, loans, bank accounts, vacations) Hybrid work Your future workplace: XIII. district, Budapest