Digital Activation Manager

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better. Overview The Digital Activation Manager is responsible for executing and optimizing the commercial activation of Crocs’ .COM business, translating promotional and marketing plans into disciplined onsite execution and revenue performance. This role owns day‑to‑day trading operations, promotion and campaign activation, and live commerce execution, ensuring that all commercial plans are implemented accurately and perform against sales targets. The position partners closely with Digital Marketing, Onsite Merchandising, Merchandising, Planning, and global teams to deliver seamless execution across the consumer journey. What You'll Do Own the day-to-day commercial performance of the .COM business, optimizing trading strategies, product visibility, pricing, promotions, and customer journeys to achieve revenue, margin, conversion, and profitability goals. Develop and execute a comprehensive digital trading calendar, including promotional campaigns, digital-exclusive launches, seasonal activations, live commerce events, and key brand moments that drive engagement and sales growth. Partner closely with merchandising, marketing, brand, and eCommerce teams to maximize go-to-market strategies, increase full-price sell-through, and deliver sustainable business growth while reducing reliance on promotional activity. Analyze customer behavior, site navigation patterns, traffic sources, conversion funnels, and purchase journeys to identify opportunities that improve customer experience and commercial performance. Create and refine compelling value propositions, promotional strategies, and customer-facing campaigns that align with consumer insights, brand objectives, and business priorities. Monitor and analyze key digital performance metrics, including traffic, conversion rate, average order value (AOV), average selling price (ASP), revenue, and customer engagement, leveraging tools such as Adobe Analytics and internal reporting platforms. Translate complex data and business trends into actionable insights, recommendations, and optimization strategies that improve site performance, campaign effectiveness, and overall business results. Collaborate cross-functionally with regional and global stakeholders, external agencies, and key business partners to ensure seamless execution, consistent brand experiences, operational excellence, and continuous innovation across the digital commerce ecosystem. What You'll Bring to the Table 10+ years of experience in eCommerce trading, digital activation, or commercial operations Proven experience managing day‑to‑day trading performance in an eCommerce environment Comfortable working with performance metrics and using data to drive execution decisions Solid understanding of the Korean consumer and retail landscape Strong communication and stakeholder management skills Fluent in Korean; business-level English proficiency is preferred. Experience with SAP, SFCC, Adobe Analytics, and internal systems is a plus. The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification. At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona. Job Category: Corporate