Digital Advertising Specialist

Job description

Digital Advertising Specialist Job Description: The Digital Advertising Specialist will execute multi-channel advertising campaigns for our auto dealer customers. The Digital Advertising Specialist will be responsible for delivering against established performance goals and ensuring timely responses to requests and communications in alignment with defined SLAs. The Digital Advertising Specialist utilizes advertising expertise in Search Engine Marketing, Display, Social, and Video Advertising services, as well as Account Management, to drive desired client campaign performance. The Specialist will work closely with Digital Advertising Consultants to support client strategy, provide campaign insights, and ensure seamless communication between the client and internal teams. Essential Functions: Monitor and analyze paid campaigns on Google, Bing, Facebook and other social platforms and make regular proactive changes to improve account performance. Respond to requests and communications in a timely manner, based on SLAs set by the company Identify and present new opportunities/areas of growth that will improve account’s ability to achieve desired outcomes. Gather, analyze and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to DA Consultants. Create custom presentations to maintain post-sales activities with a goal to increase account revenues (campaign reports, up-sell, and cross sell opportunities) Execute and present results of key initiatives Identify opportunities to enhance a client's advertising portfolio Ensure that accounts meet client defined budget and metric goals Optimize accounts on a regular basis based on best practices outlined by the company Deploy A/B testing and CRO tactics to improve account performance Required Skills/Experience: Bachelor’s Degree or equivalent experience 1+ year customer service experience 1+ year experience managing digital campaigns Excellent attention to detail, especially with communication (written and verbal) and meeting deadlines Proficient in Excel, Microsoft Word and Outlook Preferred Skills/Experience: Google Analytics Certification Google AdWords and Bing Ads Certifications Knowledge of programmatic platforms Knowledge of Google Analytics or other bid optimization tools Experience as a PPC analyst Prior experience with account management software such as (Fluency, Kenshoo, Marin, Doubleclick Project management experience Automotive marketing / automotive internet experience Prior experience with digital marketing agencies Preferred Skills/Experience: Google Analytics Certification Google AdWords and Bing Ads Certifications Experience as a PPC analyst Automotive marketing / automotive internet sales experience Prior experience with digital marketing agencies Competencies Communication Proficiency Adaptability Initiative Use of Technology About DealerOn We are an online marketing company providing website and agency services to automotive dealerships across North and South America. We are known for our cutting-edge products that streamline the car buying process and provide an experience both shoppers and dealers love. Our business model is working: we were recognized on the Inc. 5000 list of fastest growing companies six years in a row, expanding to over 30 manufacturer relationship, and over 5,000 dealer partners. We are proud of what our company has done, and it’s all due to the talented and diverse team we’ve been lucky enough to assemble.