Digital Analytics Specialist

Job description

Position Snapshot Location: Braga/Lisbon (Portugal) Company: Nestlé Business Solutions (NBS) Full-time/Hybrid Work: 2 days per week at the office (aligned with our current Policy) Languages: Fluent in English About us Nestlé Business Solutions (NBS) is at the heart of the Nestlé Group . We provide Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world. We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment. If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS! At Nestlé Business Solutions (NBS), diversity and inclusion are core values. If you have any special needs, count on us to adapt your position. Position Summary For our Nestlé Business Services, we are currently looking for a Digital Analytics Specialist . A regular working day in this position would involve collaborating with marketing and IT teams to gather tracking requirements for new campaigns and initiatives, implementing and testing tracking codes in Google Tag Manager to ensure accurate data collection and reporting, and monitoring and maintaining existing tracking codes, troubleshooting issues, and optimizing data collection processes for improved insights and reporting. A day in the life of... Google Tag Manager and Google Analytics administration Implementing and maintaining tags: Ensuring accurate implementation and maintenance of tags across digital platforms using Google Tag Manager. Collaboration with cross-functional teams: Working with marketing, IT, and analytics teams to gather tracking requirements for new campaigns and initiatives. Data analysis and interpretation: Analyzing data collected through Google Tag Manager to provide insights and make informed decisions for optimization and marketing strategies. Troubleshooting and issue resolution: Identifying and resolving tracking issues, ensuring data accuracy, and optimizing data collection processes for improved insights and reporting. Training and documentation: Providing training to teams on Google Tag Manager best practices, documenting tracking processes, and ensuring compliance with data privacy regulations. What will make you successful University Degree ideally specialized in Marketing, Computer Science or any other related fields +2 years of experience in Digital Technologies and Data & Analytics fields (focused in Website and Mobile Apps analytics) Proficiency in Google Tag Manager and Google Analytics 4- Familiar with HTML, JavaScript, and data layer architecture to effectively manage and troubleshoot tracking codes Knowledge of GDPR and data privacy regulations as they pertain to digital analytics Understanding of using data visualisation tools (Power BI, Looker Studio), product analytics dashboarding is a plus Data warehouse and cloud solutions basic understanding (GCP, BigQuery, Azure) Familiarity with A/B testing, conversion rate optimization, and user experience analysis to drive improvements based on the data collected through Google Tag Manager. Project Management skills and knowledge of agile methodologies (Scrum, Kanban) High mathematical/analytical skills Understanding marketing processes High communication skills and coordination of multiple stakeholders in complex and fast changing environments What we offer Here at NBS we care about our Talents and we continuously work to have our teams engaged and our people achieving their best professional performance, without forgetting personal development and work-life balance. Joining us will bring you: Development of expertise in Nestlé’s Shared Solutions Business Immersion in a culturally diverse team Local and international exposure Flexible working environment Engagement and wellbeing activities Competitive salary and annual bonus according to your performance Meal allowance card Flex Benefits - at NBS you can choose what benefits are more suitable for you Make part of the Nestlé Club and get discount in several partners Free coffee (and good coffee) at the office Shop with special discounts for employees Company equipment according to professional needs Medical support available at the office E-learning courses and training program to get you where you aim to be Career progression and possibilities for international career