Digital Analytics Specialist (GA4)

Job description

We are looking for a Digital Analytics Specialist to join our team. This role is responsible for leading digital measurement and analytics across digital platforms, ensuring that reliable, actionable data is available to support business decision-making, optimisation, and customer experience improvement. The successful candidate will be responsible for the implementation, governance, analysis, and continuous enhancement of digital measurement solutions across websites, campaigns, lead generation journeys, and digital products. Key responsibilities Digital analytics and measurement Own and maintain Google Analytics 4 (GA4) implementations across digital properties. Design and implement measurement frameworks aligned to business objectives, customer journeys, and marketing strategies. Define and manage events, conversions, audiences, custom dimensions, and reporting requirements. Develop and maintain analytics documentation, tracking specifications, and data governance standards. Ensure data accuracy through ongoing monitoring, validation, troubleshooting, and quality assurance processes. Tag management and implementation Design, implement, and maintain tracking solutions using Google Tag Manager (GTM). Work closely with development teams to define and maintain scalable data layer structures. Support the implementation of server-side tracking, consent management, and privacy-first measurement solutions. Troubleshoot tracking issues across websites, mobile applications, and marketing platforms. Reporting and insights Develop dashboards and reporting solutions using GA4, Looker Studio, BigQuery, and other analytics platforms. Translate complex data into meaningful business insights and executive-level reporting. Provide actionable recommendations to improve customer experience, lead generation, website performance, and campaign outcomes. Present findings and insights to stakeholders across Marketing, Product, Digital, and Executive teams. Data governance and continuous improvement Establish and maintain analytics best practices, standards, and quality assurance processes. Support privacy and compliance initiatives, including Consent Mode and data collection governance. Drive continuous improvement of measurement capabilities and analytics maturity. Evaluate emerging analytics technologies and recommend enhancements to the organisation's measurement strategy. Minimum requirements Bachelor's degree in Marketing, Digital Analytics, Statistics, Computer Science, Information Systems, or a related field. 3+ years' experience in digital analytics with strong hands-on experience in Google Analytics 4. Advanced experience with Google Tag Manager (GTM) and website tracking implementations. Strong understanding of digital marketing measurement, attribution, and conversion tracking. Experience implementing and validating data layers and event tracking frameworks. Understanding of privacy-focused measurement practices, Consent Mode, and data governance. Strong analytical and problem-solving skills with attention to detail. Excellent stakeholder management and communication skills. Advantageous experience Experience with BigQuery and SQL. Experience with server-side tagging and enhanced conversion implementations. Experience with A/B testing and experimentation frameworks. Experience with mobile app analytics (Adjust). Key competencies Analytical thinking and problem solving. Strong attention to detail. Data storytelling and presentation skills. Collaboration and stakeholder management. Planning and organisational skills. Curiosity and continuous learning. Ability to translate business requirements into technical measurement solutions. Ability to work independently whilst managing multiple priorities. Incubeta Company Values: Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team. Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven. Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements Equal Opportunity Employer: Incubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Application Process: If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful. Join us at Incubeta to shape the future of digital marketing!