Digital Analytics & Web Performance Specialist

Job description

Job Posting Title Digital Analytics & Web Performance Specialist The challenge An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment. What you will do As Digital Analytics & Web Performance Specialist, you will be the go-to person for digital performance analysis at HQ level and for operational support to local markets. You will have full ownership of the CRO and A/B testing platforms adopted by the company, independently managing vendor relationships, account configuration and day-to-day analytical support to internal stakeholders. Your work will have a direct impact on the optimization of the user experience across the Group's websites and on the effectiveness of each market's digital strategy. Key Responsibilities Data Analysis & Stakeholder Support Collect, interpret and respond to analysis requests from local markets, acting as the dedicated point of contact for all Google Analytics 4 (GA4)-related needs. Produce advanced reports and custom dashboards to monitor digital KPIs, traffic trends, user behavior and website performance, tailoring outputs to each market's needs. Manage CRM analytics, campaigns results and revenues contributions, integrating data across the funnel. Proactively identify insights, anomalies and optimization opportunities through continuous data analysis, supporting HQ and local stakeholders in strategic decisions. Work closely with the Digital Technologist to ensure correct media campaign tracking configuration (UTMs, events, conversions), guaranteeing data accuracy and ROAS calculation. Support local markets in assessing the impact of media investments, recommending optimizations grounded in analytical evidence. CRO & A/B Testing Platform Ownership Independently manage the CRO and A/B testing platforms adopted by the company, becoming the internal reference for their use and evolution. Act as the testing evangelist across local markets, fostering a culture of experimentation for web experience and CRM campaign development, while supporting teams in the design, execution, and analysis of testing activities. Develop deep expertise on the platforms in use, staying up to date with new features and industry best practices. Support vendor relationships for CRO platforms: handle commercial and support interactions, renewal negotiations and technical liaison. Manage platform user administration: access provisioning, role assignment and onboarding of new internal users and local market teams. Coordinate and operationally support local markets in the setup, launch and analysis of A/B testing and personalization experiments, ensuring sound methodologies and interpretable results. Monitor active experiments on a daily basis, flag anomalies and produce result summaries to support UX optimization decisions. Collaborate with UX, DTC Managers, Local Digital Marketing teams to define the experimentation roadmap, prioritizing tests based on potential impact and technical feasibility. Web Performance & UX Optimization Analyze navigation funnels and engagement metrics to identify friction points and propose user experience optimization solutions. Assess the impact of organic and paid traffic on website performance, contributing to UX reviews with a continuous improvement mindset. Support SEO and Media teams with impact analysis of their activities, providing data and analytical readings to inform their strategies. Contribute to defining shared measurement and tracking standards across HQ and local markets, ensuring data consistency and quality. What you need to succeed Technical Skills Experience with Google Analytics 4 (GA4): advanced navigation, segment creation, exploration funnels, custom events and attribution. Hands-on experience with CRO activites and A/B testing platforms (e.g. AB Tasty, VWO, Optimizely, or equivalent). Ability to build reports and dashboards in BI tools (e.g. Looker Studio, Power BI or equivalent). Understanding of how the main digital channels work (SEO, Paid Search, Paid Social, Email) and their impact on analytics data. Knowledge of digital CRM logic and customer journey data. Familiarity with web performance metrics (Core Web Vitals, page load speed, etc.) and technical analysis tools (e.g. Google Search Console, PageSpeed Insights). Good command of English (C1 level or above), required for communication with international stakeholders and vendor management. Knowledge of heatmap and session recording tools (e.g. Hotjar, Contentsquare, Microsoft Clarity). Familiarity with the fundamentals of UX Research and User Testing. Soft Skills Strong data and measurement orientation: you don't stop at the number — you look for the why. Ability to listen to and manage requests from multiple stakeholders with competing priorities. Proactive attitude and operational independence: you are able to manage tools and processes on your own without waiting to be told how. Excellent communication skills: you can translate complex data into clear messages for non-technical audiences. Structured approach and attention to detail, even in multi-market contexts with high variability. Collaborative mindset and cross-functional teamwork orientation. Employment Type: Fixed-term Contract; Full-Time National Collective Bargaining Agreement (CCNL): Metalmeccanici Privati Minimum Gross Annual Salary: € 30.000 Benefits : - Meal tickets - Smart Working The Company may offer a different compensation package than the one indicated above, based on objective criteria identified during the selection process (such as experience, skills or changes in the scope and responsibilities of the role). Any such variation is in no way based on previous salary levels or on personal or discriminatory factors. All decisions are made in compliance with the principle of equal pay, the applicable National Collective Bargaining Agreement (CCNL) and EU Directive 2023/970, as well as the relevant national implementing legislation. #LI-GG1 Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.