Digital Campaign Manager

Job description

Company Description Nearmap is the Australian-founded, global tech pioneer innovating the location intelligence game. Customers rely on Nearmap for consistent, reliable, high-resolution imagery, insights, and answers to create meaningful change in the world and propel industries forward. Harnessing its own patented camera systems, imagery capture, AI, geospatial tools, and advanced SaaS platforms, Nearmap stands as the definitive source of truth that shapes the livable world. Job Description This is a hands-on campaign execution role for a sharp, commercially-minded digital marketer who thrives on turning global strategy into pipeline. Sitting within the Global Digital Marketing team and reporting to the Director of Digital Marketing, you'll orchestrate and build multi-channel campaigns across NA and ANZ verticals including insurance, government, and commercial. You'll work closely with paid media agencies, the marketing automation team, and growth marketing stakeholders to ensure campaigns are built to spec, tracked correctly, and optimised relentlessly toward pipeline outcomes. This role is central to Nearmap's digital growth engine at a time when we're investing seriously in ABM infrastructure, attribution rigour, and paid channel performance. If you're energised by complexity, ownership, and measurable business impact, this role is for you. What You'll Do Campaign orchestration and execution is the heart of this role. You'll translate digital strategy briefs into fully built, live campaigns across LinkedIn paid, Google Ads, programmatic display, and 6sense ABM, owning everything from campaign setup and audience targeting through to material instructions, creative trafficking, UTM governance, and Salesforce campaign mapping. On the ABM side, you'll operationalise account-based programmes using 6sense, coordinating intent signals, target account lists, and personalised ad experiences to support sales pipeline across key verticals. You'll ensure segment logic, suppression lists, and engagement triggers are correctly configured and maintained. You'll manage day-to-day agency relationships for paid media execution, holding our agency partners accountable to agreed deliverables, timelines, and performance benchmarks. You'll be the operational bridge between agency output and internal stakeholder expectations. Attribution and reporting also crucial parts of this role. You'll maintain campaign tracking hygiene, and investment is attributable to pipeline. You'll produce regular performance reports to the business with clear commentary on what's working, what isn't, and what needs to evolve. Qualifications What You'll Bring You have at least four years of B2B digital marketing experience, with a strong track record in paid campaign execution across LinkedIn, Google Ads, and programmatic channels. You've built and managed ABM programs, ideally using 6sense or a comparable intent-based platform and you understand how to connect account-level signals to campaign strategy. You're technically fluent across the tools that matter: LinkedIn Campaign Manager, Google Ads, and Salesforce as a reporting and attribution layer. Marketo or a comparable MAP is a bonus. Attribution is something you take seriously. You understand UTM governance, campaign tracking architecture, and why clean Salesforce mapping matters for pipeline reporting. You don't just run campaigns, you make sure they're measurable. You're comfortable working with agencies as a peer, not just a client. You know how to give a clear brief, interrogate performance data, and push back when output doesn't meet the standard. You operate well with a high degree of autonomy. You can take a strategic direction and figure out the execution path without needing to be hand-held. You're organised, deadline-driven, and genuinely care about whether your campaigns move the business. Experience in enterprise SaaS, geospatial technology, or a similarly complex B2B category is strongly preferred. Experience working across multiple verticals or market segments simultaneously is a plus. Additional Information Some of our benefits Nearmap takes a holistic approach to our employees’ emotional, physical and financial wellness. Some of our current benefits include: Quarterly wellbeing day off - Four additional days off annually for your 'YOU' Days Wellbeing and technology allowance Annual flu vaccinations Hybrid flexibility for this role Nearmap subscription (of course!) Stocked kitchen with access to all the snacks you need In-office lunch every Tuesday and Thursday at our Sydney CBD office Showers available for anyone cycling to work or lunchtime gym-goers! Working at Nearmap We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves. If you can see yourself working at Nearmap and feel you have the right level of experience, we invite you to get in touch. Read the product documentation for Nearmap AI: https://docs.nearmap.com/display/ND/NEARMAP+AI For a deep dive into Nearmap AI, listen to AI Systems Senior Director Mike Bewley on the Mapscaping podcast https://mapscaping.com/blogs/the-mapscaping-podcast/collecting-and-processing-aerial-imagery-at-scale Thanks, but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes.