Digital Campaign/Performance Marketing Specialist

Job description

**We are the platform turning browsing into shopping**. We connect 200 million shoppers with deals they love while boosting local sales for hundreds of top retailers and brands. We help consumers save time and money while making smart shopping decisions, and we support retailers and brands in engaging customers from online research to in-store purchases. In 2024, Shopfully joined forces with the North American company [Flipp](https://corp.flipp.com/), creating a global leader in the sector. Together, we reach 400 million households and serve over 1,000 top retailers and brands across 27 markets, including Europe, Canada, the USA, Latin America, and Australia. Ready to **spark** your growth with us? **WHO WE LOOK FOR** **🦄** We are looking for a **Digital Campaign/Performance Marketing Specialist**, who will join our Performance Marketing team. As a **Digital Campaign/Performance Marketing Specialist**, you are responsible for the execution and optimization of digital media campaigns within Flipp’s Private Shopper Network and across external platforms. You will ensure campaigns launch with technical precision, monitor external spend daily to prevent pacing issues, and proactively troubleshoot attribution or tracking discrepancies. To support close collaboration with our Canada-based team & clients operating mostly in Eastern Standard Time, this role will operate on a set schedule of **1:00pm - 10:00pm (Italy local time).** We encourage applicants to carefully consider this time alignment as part of their decision to apply. Additionally, please submit your application materials in **English**. **WHAT YOU WILL DO** 🏄 - **Campaign Management and Execution** - Set up, launch, and manage digital media campaigns across diverse platforms, aligning with business objectives and KPIs. - Proactively monitor live campaigns for performance, accurate implementation, and continuous optimization. - Collaborate with third-party vendors, and internal sales to communicate campaign performance and drive results. - Partner cross-functionally with Content, Operations, Sales, and Analytics to ensure seamless campaign execution and goal achievement. - Effectively manage and track client budgets to ensure campaigns achieve target outcomes. - **Media Planning & Performance Optimization** - Create media plans, ensuring flight dates, budgets, and channel allocations are accurately documented. - Monitor campaign performance and pacing to identify risks and opportunities. - Recommend data-driven optimization strategies based on performance trends and established best practices. - Implement approved optimization tactics to improve delivery and results. - **Reporting and Troubleshooting** - Generate and maintain accurate campaign performance reports on a regular cadence. - Review performance data to identify trends, anomalies, or delivery risks. - Surface actionable insights to support optimization and performance discussions. - Identify and support the resolution of executional, delivery, or data integrity issues in collaboration with senior team members and cross-functional partners. - **Team & Process Improvement** - Contribute to the continuous improvement of systems and processes, boosting campaign execution and operational efficiency by sharing learnings and feedback. - Collaborate with Product, Sales, Publisher, and other internal & external stakeholders to identify and resolve performance or workflow issues proactively. **WHAT YOU WILL NEED**🪄 - 1-3 years working in a relevant industry/position (i.e. digital media agency or news media company) or equivalent practical experience. - Strategic & Analytical Capabilities - Operational & Technical Execution - Relationship & Stakeholder Management 👉 At our company, we value diversity and actively encourage it — we believe a variety of perspectives and backgrounds makes us stronger. We focus on potential rather than on having a “perfect” CV. If this role excites you and you believe you could grow into it — even if you don’t tick every single box in the requirements — we’d love to hear from you! **LOCATION 🌐** While we have offices in Milan, you can benefit from our flexible hybrid model (full remote available), empowering you to work where you're most effective. **WHAT YOU WILL FIND AT SHOPFULLY** **🤗** 🌎 An opportunity to thrive in a rapidly scaling multinational company 🕶️ A vibrant, informal, and inclusive work environment 🧠 We champion autonomy, flexibility, and a hybrid work model, empowering you to own your work 📚 Access to learning opportunities and regular feedback sessions 🍓 Enjoy our central, modern offices featuring fresh snacks, coffee (including vegan options!), and ergonomic setups 🎉 Engage in meaningful team events: offsites, happy hours, company parties and celebrations that unite us beyond daily tasks 💻We provide all the necessary equipment for you to work effectively and set up your workspace, wherever you are 🧰 Benefit from additional country-specific advantages based on local contracts and practices **WHO WE ARE** 💜 We’re a team of 450 people (and counting!), from 30 different nationalities. We’re on a mission to innovate, and we believe the key to that is seeing the world through a variety of perspectives. That’s why building a more diverse team, as well as bringing in even more talent, is so important for us. **TO FEEL AT HOME 🛋️ IN SHOPFULLY YOU NEED 🎯** - **Progress Over Perfection**: We move forward. Always. In a fast-moving world, speed with purpose beats certainty without action. Momentum matters—not for its own sake, but because it drives results. - **Clarity Through Transparency**: We bring each other along. We work in teams, not silos. Transparency gives context, and context enables action. That means we share decisions early, publish work in progress, and document outcomes so others can learn, move faster, and build better. - **Learn Loudly**: We grow by doing and by daring. Big bets unlock big breakthroughs. But real innovation demands risk, and risk always carries the possibility of failure. That’s not a flaw. It’s the price of ambition. - **Challenge with Empathy**: We speak up, even when it’s hard—because candor shows care, and leads to better outcomes. Listening deeply is how we grow. Disagreeing openly is how we build trust. **Always Build Better: We are builders—of products, systems, and ideas. But more than that, we are builders of better. Better has no finish line. It’s a mindset.** *If you choose to apply for this specific job position and submit your application, which may include personal data such as your identifying details, contact information, curriculum vitae, cover letter, professional qualifications, and/or employment history, please be informed that your data may be shared with our Affiliates\*, including Offerista Group GmbH and Flipp Operations Inc. The aforementioned entities will act as joint controllers for the limited purpose of intra-group sharing related to the evaluation of candidates’ applications. This means that your data may be processed by the Affiliate to assess your application and, if deemed suitable, to contact you regarding potential employment opportunities. However, please note that from the moment an Affiliate initiates direct contact with you and engages in any further processing of your personal data beyond the initial intra-group sharing for evaluation purposes, such Affiliate shall act as an independent data controller. In such cases, the processing of your personal data will be subject to the specific privacy policies that can be found*[*here.*](https://shopfully.com/applicant-and-candidate-privacy-policy/) *\* Affiliates shall mean any entity that directly or indirectly controls, is controlled by or is under common control with ShopFully SpA and its Affiliates’ subsidiaries, meaning any entity which is directly or indirectly controlled by the Affiliates.*