Digital Communications Officer

Job description

Reports to : Corporate Communications Manager Job Summary To support conceptualization and manage execution of an integrated digital and social media strategy for Oando PLC and its subsidiaries in order to build brand awareness, trust, engagement, and brand equity. To support conceptualization and execution of digital and social media strategy for key executive profiles in order to strengthen their public persona and Oando's reputation as a leading organization with forward-thinking leaders. Key Responsibilities Areas (KRAs) and Initiatives Digital Strategy Execution Conceptualize and execute integrated digital and social media campaigns for Oando PLC and its entities using a structured monthly content calendar aligned to broader communications, events, and business priorities, to ensure consistent, on-brand messaging that builds external awareness and engagement. Identify tactical market opportunities that align with the brand's positioning and rapidly develop creative digital campaigns to leverage them, to keep the brand relevant, topical, and competitive within the fast-evolving digital landscape. Design, promote, and execute social media competitions and interactive digital activations, to drive audience participation and strengthen emotional connection between employees, customers, and the Oando brand. Track and report on the performance of digital campaigns using analytics platforms to measure efficacy and inform continuous improvement of future campaigns. Online Community Management and Engagement Manage online communities across all brand digital media channels for Oando PLC, and oversee responding to inbound comments, complaints, and compliments in real time, to protect brand reputation and ensure a positive, responsive stakeholder experience. Grow followership, likes, shares, and engagement across all social media platforms through consistently engaging content and community interaction, to expand the brand's digital footprint and audience reach. Monitor sentiment across digital channels and proactively encourage positive engagement, to ensure favourable commentary consistently outweighs negative sentiment and supports overall brand reputation. Culture Content Ideation and Execution Manage Ideate original culture content concepts, including employee stories, behind-the-scenes features, and values-driven storytelling, in collaboration with the Internal Communications team, to give external and prospective audiences an authentic view of life inside Oando and strengthen the organization's positioning as a desirable place to work. Translate culture and employer brand priorities into digital-ready formats such as short-form video, reels, and social carousels, to make culture content engaging and easily consumable across the platforms where target audiences are most active. Plan and execute a recurring culture content series (e.g. employee spotlights, day-in-the-life features, milestone celebrations) using a structured content calendar, to build sustained, recognizable culture storytelling rather than one-off posts. Coordinate with employees and department leads to source authentic culture moments and stories, obtaining necessary approvals and consents, to ensure content is genuine, representative, and compliant with company guidelines. Track engagement and sentiment on culture content across digital platforms, using insights to refine future storytelling, to demonstrate the contribution of culture content to employer brand perception and talent attraction. Subsidiaries Brand Building Support Develop digital content that articulates each subsidiary's distinct business focus, strengths, and ambitions, in collaboration with the relevant business units, to build market and stakeholder recognition of each subsidiary's individual positioning within the Group. Translate technical, commercial, or strategic subsidiary initiatives (e.g. new projects, partnerships, investments, milestones) into accessible digital storytelling formats, to ensure complex business activity is understood and valued by relevant external audiences. Identify and leverage relevant industry conversations, events, and platforms specific to each subsidiary's sector, to position subsidiary content appropriately and amplify each business's voice within its industry. Digital Vendor Management and Issue Escalation Manage third-party vendors, including digital and advertising agencies, from briefing through to delivery, to ensure digital campaigns and platforms are executed to the required quality, timeline, and budget. Evaluate vendor performance against agreed deliverables and service standards, to ensure the organization receives consistent value and quality from external digital partners. Proactively identify and escalate emerging digital issues or negative sentiment trends to the Digital Communications Manager, to reduce the likelihood of a full-scale reputational crisis developing. Support crisis communication efforts across digital channels during periods of heightened sensitivity, coordinating rapid, accurate, and approved messaging, to protect brand reputation during critical moments. Guide and support the Digital Communications Analyst and Digital Intern in day-to-day execution and community management tasks, to build team capability and ensure consistent quality of digital output Qualitifications and Experience Requirements Minimum Qualification: Bachelor's degree in any subject, preferably in the Social Sciences, Business Administration, or Humanities. Minimum Years of Experience and Relevant Areas: Minimum of 5–6 years' marketing communications experience, including exposure to public relations (PR), social media, or events work. Experience in a team-lead capacity is an advantage, given oversight of the Digital Communications Analyst and Digital Intern. Proven experience in: Developing and executing digital/social media campaigns from planning through to analytics and reporting. Managing online communities and content across Facebook, X (formerly Twitter), LinkedIn, YouTube, and other relevant platforms. Using content management systems such. Using analytics and media tracking tools such as Supermetrics, Looker, Google Analytics, and Google Search Console, alongside native social media analytics. Managing external vendors (digital agencies, advertising agencies) for successful project delivery. Operating at both a strategic and operational level, with strong stakeholder engagement and influencing skills. Any Additional Qualifications / Certifications or Experience (Desirable but not essential): Experience covering live events in a social media capacity. Experience developing Environmental, Social, and Governance (ESG) or sustainability-focused digital content. Relevant digital marketing certifications (e.g. Google Analytics, Meta Blueprint, HubSpot Content Marketing). Strong storytelling, presentation, and creative problem-solving skills.