Digital Content & Community Manager (Channel Manager)

Job description

Company Description The Digital Manager position in the company helps the Media Network Manager in working with content creation and promotion, improving relationships between partners, as well as attracting opinion leaders. Job Description Content Programming & Community Management Run day-to-day programming of Red Bull’s Owned (redbull.kz) and Managed (TikTok, Instagram, YouTube, etc.) channels Manage community interactions across platforms to increase engagement, loyalty, and word of mouth Ensure the local voice of Red Bull resonates authentically, balancing global and local content Social Media Growth & Engagement Develop and execute content calendars aligned with brand priorities and cultural moments Experiment with formats, trends, and platform-native features to drive growth Increase metrics such as reach, frequency, engagement, and time spent with content Content Production Create platform-native content (short-form video, visuals, copywriting, and lightweight articles) when needed Collaborate with internal teams and freelancers to deliver high-quality, fast-turnaround content Support influencer-led and editorial partnerships with content toolkits and creative direction Analytics & Performance Optimization Track and analyze performance across platforms using analytics tools (Google Analytics, YouTube Studio, social insights, etc.) Identify growth opportunities and optimize content strategies based on insights Deliver regular reports with actionable recommendations to improve reach and engagement Partnerships & Third-Party Ecosystems Build partnerships with online media, social first publishers, creators, and communities relevant to Red Bull’s audience Drive Red Bull brand visibility through content integrations and collaborations in external ecosystems Qualifications 5+ years of experience in social media, content programming, or digital community roles Proven success in growing online communities and platforms Strong hands-on experience running social media accounts Skilled in content creation and performance optimization Fluent in Kazakh, Russian, and English Bonus: experience in influencer partnerships or branded content collaborations Additional Information KEY ATTRIBUTES Strategic thinker with strong execution skills Data-driven but creative; understands trends and consumer behavior Excellent communicator and relationship builder Curious, adaptive, and passionate about Red Bull’s culture and values FIRST-YEAR GOALS Launch and optimize content and community management strategy across Owned & Managed channels Grow non-paid engagement by 15% across Red Bull Kazakhstan’s social platforms Establish 3–5 recurring partnerships with online communities or creators Deliver measurable increases in engagement and brand visibility across third-party ecosystems Red Bull Kazakhstan LLP (“Company”) undertakes to ensure proper processing (including storage and use) and protection of personal data received by the Company from an applicant in accordance with the laws of the Republic of Kazakhstan. By continuing to fill in the information I give my consent to collect and process my personal data to the Company and third parties currently associated and to be associated with the Company under any legal relations aimed at obtaining, storing, using and disseminating my personal data, but not contradicting the laws of the Republic of Kazakhstan, and to modify and (or) amend my personal data based on my application or otherwise, which is not contrary to the laws of the Republic of Kazakhstan, which are recorded on electronic, paper and (or) other tangible media.