Digital Experience Manager

Job description

How would you like to work in a place where your contributions and ideas are valued? A place where you can serve with compassion, pursue excellence and honor every voice? At Wellstar, our mission is simple, yet powerful: to enhance the health and well-being of every person we serve. We are proud to have become a shining example of what's possible when the brightest professionals dedicate themselves to making a difference in the healthcare industry, and in people's lives. Work Shift Job Summary: At Wellstar, we are a dynamic and innovative healthcare organization focused on delivering exceptional care to our patients and the communities we serve. As we continue to grow, our Brand and Marketing Team is seeking a collaborative and detail-oriented Digital Experience Manager to support the strategic vision and daily operations of our website and app platforms. Reporting to the Director of Digital Experience, this role will assist in managing projects, developing digital standards and protocols, and ensuring seamless coordination with marketing and cross-functional teams. This role acts as a critical support system by helping to execute strategies and manage the execution of day-to-day tasks across digital marketing channels. Passionate about creating user-first experiences, the Digital Experience Manager will play a key role in enhancing how our customers interact with digital healthcare platforms. With a focus on delivering seamless, intuitive, and engaging digital journeys, this role will contribute to transforming healthcare interactions into meaningful connections that prioritize the needs and expectations of every user. To achieve this, this role will collaborate closely with marketing leadership to ensure alignment with the annual marketing strategy, reinforce the brand, and integrate digital platforms with service line marketing initiatives. Core Responsibilities and Essential Functions: Support for Digital Experience Strategy and Execution - Support the Director of Digital Experience in executing the overall strategy for website and app platforms, ensuring alignment with business goals and customer needs. - Collaborate with the Director to identify areas for improvement in digital experience and help implement enhancements. - Act as a key point of contact for marketing teams, ensuring seamless communication and alignment on digital priorities. - Develop and maintain project timelines and task lists, effectively coordinating multiple projects simultaneously. - Help coordinate and oversee the implementation of website and app updates, including feature rollouts, content changes, and performance optimizations. - Advocate for user-first design principles, ensuring digital platforms provide accessible, user-centric experiences that resonate with healthcare consumers. - Integrate website and app strategies with the annual marketing plan, ensuring alignment with broader brand objectives and service line marketing campaigns. Collaboration and Stakeholder Engagement - Serve as a support resource for cross-functional teams, including marketing, creative, IT, and analytics, to ensure digital experience initiatives are aligned and executed efficiently. - Collaborate with marketing leadership and service line marketing teams to integrate campaigns, promotions, and content into digital platforms while adhering to established standards and protocols. - Liaise with external vendors, agencies, and partners to support website and app initiatives as needed. - Provide training and guidance to team members and stakeholders on digital tools, processes, and best practices. Platform Management and Optimization - Partner in the monitoring of website and app performance metrics and provide actionable recommendations to improve user experience and engagement. - Conduct regular quality assurance (QA) testing to identify and address issues related to functionality, design, and performance. - Support the integration of personalization tools, analytics, and marketing automation into digital platforms to enhance the user journey. - Help manage back-end and front-end updates, ensuring platforms remain stable, secure, and optimized for performance. Development of Standards and Protocols - Work with the Director to establish and enforce digital standards, guidelines, and best practices for website and app content, functionality, and performance. - Assist in creating and maintaining documentation, including technical specifications, style guides, and process workflows, to ensure consistent execution across teams. - Partner with compliance and legal teams to ensure digital platforms meet data privacy regulations and accessibility requirements. Analytics and Reporting - Collaborate with the analytics team to track and analyze key performance indicators (KPIs) for website and app platforms. - Assist in preparing reports and insights for the Director to present to leadership and stakeholders. - Help identify trends and opportunities for continuous improvement based on data analysis and user feedback. Research and Development/Tactical Partnership Identification - Serve as an internal CX thought leader and help to identify CX, UX and UI trends, innovative technologies, evolve best practices, review competitor activity, and build testing opportunities that help drive conversion, loyalty, and advocacy behaviors. - Evaluate competitors and research new approaches and tools that create best-in-class CX for patients and consumers. Performs other duties as assigned Complies with all Wellstar Health System policies, standards of work, and code of conduct. Required Minimum Education: Bachelors Marketing or Bachelors Digital Communications and Media/Multimedia or Bachelors Webmaster and Web Management or Bachelors Other / Related Field or Bachelors Business Administration/Management or Bachelors Business Information Systems Required Minimum License(s) and Certification(s): All certifications are required upon hire unless otherwise stated. Additional License(s) and Certification(s): Required Minimum Experience: Minimum 5 years of experience in digital marketing, website/app management, or a related role. Required Experience defining consumer experiences across a multichannel ecosystem. Required Demonstrated success in supporting digital initiatives and optimizing customer experiences. Required Required Minimum Skills: Experience with website and app management tools (e.g., SiteCore,WordPress, Adobe Experience Manager, or similar CMS platforms). High Basic understanding of front-end and back-end development processes and technologies (e.g., HTML, CSS, Google Tag Manager, JavaScript). High Strong knowledge of analytics tools like Google Analytics, Adobe Analytics, or similar platforms. High Familiarity with behavioral analysis tools, including: Google Search Console, Google Analytics, Fullstory, Semrush, Google Optimize, Optimizely Medium Knowledge of SEO, accessibility (WCAG standards), and usability best practices. High Familiarity with user testing, product usability and A/B testing High Experience with collaboration and workflow tools such as Jira, Trello, or Asana. Medium Strong organizational skills with the ability to manage multiple tasks and priorities simultaneously. High Proven ability to create and maintain documentation and workflows. High Experience in supporting cross-functional teams to execute digital projects and initiatives. High Analytical mindset with the ability to interpret data and provide actionable insights. High Excellent communication and interpersonal skills to collaborate effectively with internal and external teams. High Proactive and resourceful problem solver with a focus on delivering results. High Detail-oriented with a commitment to quality and accuracy. High Highly adaptable and able to thrive in a dynamic, fast-paced environment. High A passion for improving digital healthcare journeys and delivering meaningful, user-focused experiences. High Join us and discover the support to do more meaningful work—and enjoy a more rewarding life. Connect with the most integrated health system in Georgia, and start a future that gives you more.