Digital Experience Manager, Sales Market Germany (m/f/d)

Job description

WHAT YOU’LL DO As a Digital Experience Manager, you optimize the digital customer journey across app and web, turning insights into actions that drive customer value, brand perception and digital growth. You lead commercial digital planning and manage continuous optimization of the digital experience in line with QCP and global guidelines. You will: Translate the commercial plan into daily digital site activities across customer groups, including content publishing and navigation. Optimize digital performance across app and web in line with the commercial plan and global guidelines. Analyse sales performance, web analytics, customer behaviour and test results to identify actions that improve digital sales, profitability, brand perception and customer value. Review outcomes from tests and actions, share learnings and turn insights into recommendations for local teams and global partners. Continuously monitor and optimise delivery, payment and return options to support profitable digital growth. Drive the implementation of post-purchase strategies, new capabilities and roll-outs, and manage interactions with customer support, raising incidents with Global and Business Tech when needed. Lead, coach and develop the E-com Leads team, setting direction, supporting prioritisation and securing strong execution across customer groups. Plan digital execution together with the Commercial Manager and Commercial Lead, and work closely with the Commercial Business Analyst on analysis, testing and performance follow-up. WHO YOU’LL WORK WITH You will lead the E-com Leads team in Sales Market DE and work closely with the Commercial Manager, Commercial Lead and Commercial Business Analyst. You will also collaborate with customer support teams, product teams, Business Tech and global digital functions to secure aligned planning and smooth execution across digital touchpoints. WHO YOU ARE We are looking for people with… Bachelor’s degree in Business, Marketing, Economics or a related field. 5+ years’ experience in eCommerce or digital commerce, preferably within fashion or retail. Experience working with the digital ecosystem, its capabilities and interdependencies across app and web. Experience leading, coaching and developing a team in a fast-paced commercial environment. Experience driving cross-functional collaboration in a complex environment. Willingness to travel between Berlin and Hamburg based on business needs. And people who are… Deeply knowledgeable in digital channels and commercial implications. Strong in leadership, communication and influencing skills. Analytical, structured and skilled in turning insights into actions. Excellent communicators with high proficiency in English. WHO WE ARE​ H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ WHY YOU’LL LOVE WORKING HERE ​ At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​ Global Employee Discount of 25% on our products at H&M and H&M Group Brands such as ARKET, COS, H&M Home, Weekday, & Other Stories Corporate Benefits with special conditions on a wide range of products and services Holiday Pay Company Pension Scheme Employee Assistance Program with Lyra JOIN US ​ This is a full-time position, based in Hamburg , following a hybrid working model with four days per week in the office. The role also requires willingness to travel between Berlin and Hamburg based on business needs. If you think your experience, skills and ambitions fit this position, please send your CV in English as soon as possible, but no later than 18 October. Due to data privacy policies, we only accept applications via our career page. We look forward to receiving your application! Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​​ Take the next step in your career together with us. The journey starts here.​ *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.