Digital Experience Specialist (Japan)

Job description

As Digital Experience Specialist, you will report to the E-Commerce Manager, you are responsible for analyzing and understanding customer behavior to maximise net sales for a given concept while overseeing and implementing onsite execution and following the visual branding guidelines for COS. In this role, you will report and analyze customer behavior KPIs and act on results. Site Plan and Management: Perform daily quality checks on all site content launches. Manage on-site visual merchandising, listing page product sorting, and landing page layouts to drive revenue. Ensure the site reflects a strong fashion aesthetic tailored to the local market. Omni-channel CRM: Plan, execute, and optimize customer lifecycle and segmented communications across Email and LINE to boost customer engagement. Market Insights & Analytics: Analyse sales data, site performance data, customer behaviour, and competitor trends to suggest feature enhancements, landing page updates, and market-specific site activities. Previous experience in e-commerce or digital fashion industry preferred Insightful and knowledgeable in product hierarchy and customer journey Excellent English and Japanese language skills, both verbal & written Curious mindset in data Excellent communicator and the ability to build relationships with key stakeholders Knowledge of E-commerce tools (CMS, BI, GA/GA4) Possess a strong eye for fashion styling and visual standards, paired with a deep understanding of online consumer behavior. Ability to highly organized, thrive when managing multiple deadlines simultaneously, and take absolute pride in the precision of site execution. Love digging into customer journeys and sales data to troubleshoot frictions and improve the digital shopping experience. A flexible team player who handles changing business needs with an open mind and a proactive, collaborative attitude. This is a full-time position based in Japan, reporting to the E-commerce Manager. Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Please submit your CV in English Format. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email. Kindly note this position is offered on a local contract, therefore you should have the legal right to work in Japan before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities. Company Description H&M Group is a multi-brand organization comprised of H&M and our Portfolio Brands, including COS, Weekday, & Other Stories, and ARKET. COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements. Benefits We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here . In addition to this colleagues also receive Commuting fee Celebration of Long Service Award HIP - H&M Incentive Program for Long service employee Childcare / Family Care Leave Health checkup Wellness benefit (Benefit one) Paid leave / Sick leave Volunteer benefit Opportunity to work with global environment Inclusion & Diversity At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.