Digital Growth & Acquisition Marketing Manager

Job description

**About Blueprint** Blueprint is a technology solutions firm headquartered in Bellevue, Washington, with teams across the United States. We help organizations turn complex challenges into meaningful outcomes by connecting strategy and execution across AI, cloud, data, product development, and emerging technology. Our culture is built by people who care deeply about doing exceptional work. We set high standards, take ownership, and continually challenge ourselves and one another to be better. We work hard, support each other, and take genuine pride in what we deliver for our clients, partners, and teams. At Blueprint, you’ll work alongside talented people with different experiences, expertise, and perspectives. You’ll have opportunities to take on meaningful challenges, expand your skills, and see the impact of what you build. **Bring your perspective. Raise the standard. Build what matters.** **In This Role** You will own and optimize a multichannel, top-of-funnel acquisition engine spanning paid media, organic discoverability, AI-driven search, and website conversion. You will use a test–learn–iterate approach to generate qualified traffic, improve acquisition efficiency, and create a scalable digital-growth program. This is a hands-on role for a resourceful growth marketer who is equally comfortable adjusting media campaigns, improving technical search performance, analyzing conversion data, and partnering with content and web teams. **Responsibilities** - Develop and manage digital acquisition strategies across paid media, organic search, AI-driven search, and web conversion. - Own multichannel paid-media campaigns across platforms such as Google Ads, Meta, LinkedIn, YouTube, and X. - Monitor budgets, pacing, bids, audiences, creative performance, and acquisition efficiency. - Optimize campaigns against metrics such as CPC, CPA, cost per qualified lead, qualified sessions, and conversion rate. - Build and maintain a structured testing roadmap covering audiences, bids, creative, offers, messaging, and landing pages. - Lead technical SEO initiatives involving indexation, metadata, internal linking, structured data, and schema markup. - Develop and implement answer-engine and generative-engine optimization strategies. - Partner with content teams to create search-informed briefs, Q&A content, schema recommendations, and intent maps. - Collaborate with web teams to plan, launch, and evaluate landing-page and conversion experiments. - Maintain consistent campaign tagging, UTM standards, attribution practices, and funnel measurement. - Partner with marketing operations to improve dashboards, reporting, and data integrity. - Analyze performance trends and provide weekly recommendations and recurring strategic performance reviews. - Support the digital amplification of events, partnerships, account-based marketing, and other acquisition programs. - Identify opportunities to scale growth efficiently within limited budgets and resources. **Qualifications** - 5+ years of hands-on experience in growth marketing, performance marketing, digital acquisition, or demand generation. - Direct experience managing multichannel paid-media campaigns and budgets. - Proficiency with major digital advertising platforms such as Google Ads, Meta, LinkedIn, and YouTube. - Strong understanding of CPC, CPA, conversion rate, cost per qualified lead, attribution, and funnel performance. - Hands-on technical SEO experience, including metadata, indexation, structured data, and schema markup. - Current knowledge of AEO, GEO, AI search, or generative-search discoverability practices. - Experience developing and executing website conversion-optimization programs. - Experience planning and evaluating A/B tests involving landing pages, messaging, creative, or audiences. - Strong analytical skills and the ability to turn campaign data into clear optimization decisions. - Experience maintaining UTMs, tagging standards, attribution integrity, and marketing-performance reporting. - Ability to independently manage multiple channels, experiments, and stakeholder relationships. **Preferred Qualifications** - Experience marketing to startups, founders, venture-backed organizations, or technical audiences. - Experience working in a startup, venture-capital, SaaS, cloud, or technology environment. - Familiarity with Adobe Analytics, Google Analytics, or comparable analytics platforms. - Experience collaborating with marketing operations on attribution models and dashboards. - Working knowledge of content strategy and search-intent mapping. - Experience supporting account-based marketing, events, partnerships, or integrated demand-generation programs. - Familiarity with AI-assisted marketing workflows and optimization tools. - Bachelor’s degree in marketing or a related discipline. **Salary Range** At Blueprint, we strive to offer competitive pay that reflects the value of our team members. Compensation for this role is influenced by a variety of factors, including skills, education, responsibilities, experience, and geographic market. For candidates based in Washington State, the anticipated salary range is **$28.85 – $34.62/hr.** with a **mid-point**of **$31.74/hr.** Please note that we typically do not hire new employees at the top of the posted range. Actual starting pay will be determined based on experience, skills, and internal equity. The final salary and job title may vary depending on the selected candidate’s qualifications and could fall outside the stated range. **Equal Opportunity Employer** Blueprint Technologies, LLC is an equal employment opportunity employer. Qualified applicants are considered without regard to race, color, age, disability, sex, gender identity or expression, orientation, veteran/military status, religion, national origin, ancestry, marital, or familial status, genetic information, citizenship, or any other status protected by law. If you need assistance or a reasonable accommodation to complete the application process, please reach out to: [recruiting@bpcs.com](mailto:recruiting@bpcs.com) Blueprint believe in the importance of a healthy and happy team, which is why our comprehensive benefits package includes: - Medical, dental, and vision coverage - Flexible Spending Account - 401k program - Competitive PTO offerings - Parental Leave - Opportunities for professional growth and development **Location:** Remote - USA **Benefits** Blueprint believes that healthy, supported employees do their best work. Eligible employees have access to a comprehensive benefits package that may include: - Medical, dental, and vision coverage - Flexible Spending Account (FSA) - 401(k) retirement plan - Competitive paid time off - Parental leave - Professional growth and development opportunities Benefits and eligibility may vary based on role, employment status, and location. **Equal Employment Opportunity** Blueprint Technologies, LLC is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, pregnancy, childbirth or related medical conditions, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital or familial status, military or veteran status, citizenship status, or any other characteristic protected by applicable law. **Applicant Accommodations** If you need a reasonable accommodation to participate in any part of the application or interview process, please contact [recruiting@bpcs.com.](mailto:recruiting@bpcs.com)