Digital Growth Director

Job Description

SmartRent is seeking a Digital Growth Director for our organization. You will be responsible for the end-to-end lifecycle of our digital campaigns, from initial conception and audience segmentation to campaign flight and performance attribution.

While you’ll have a design team to bring your visual concepts to life, you are the architect. You will own the pipes (Salesforce Marketing Cloud/Pardot), the fuel (ZoomInfo), and the engines (CMS, LinkedIn & Digital Networks) to ensure our message reaches the right person at the right time.

Responsibilities

• Lead the strategic planning and execution of multi-channel digital campaigns (Search, Social, Display, and Email).
• Build, test, and deploy lead-nurture programs and transactional emails within Pardot / Salesforce Marketing Cloud.
• Utilize ZoomInfo and Salesforce CRM to identify high-intent accounts and fresh prospects, ensuring the Sales team has a steady stream of qualified pipeline.
• Direct-buy and manage campaigns across LinkedIn Ads and major digital ad networks, optimizing for conversion.
• Track the full funnel. You’ll be responsible for reporting on campaign ROI, conversion rates, and cost-per-acquisition (CPA) using Salesforce dashboards.
• Maintain the integrity of data flowing between ZoomInfo, Pardot, and Salesforce to ensure seamless lead routing.

Required Qualifications

• 3-5 years of experience in Demand Generation or Growth Digital Marketing in a B2B SaaS or Multifamily environment.
• 3–5 years of hands-on experience specifically within Pardot aka Salesforce Marketing Cloud. (Trailhead certifications are a plus). Proficiency in tag, keyword and SEO best practices, optimization and management. Experience using Salesforce CRM.
• Proven track record of managing $40,000+ monthly budgets on LinkedIn Campaign Manager and programmatic display networks.
• High proficiency in ZoomInfo (Marketing & SalesOS) for list building, intent monitoring, and database enrichment.
• You don't just export data; you interpret it. You should be comfortable with A/B testing frameworks and multi-touch attribution models.
• Experience working alongside marketing, sales, enablement, graphic and web designers to provide clear briefs that result in high-performing assets.

Preferred Qualifications

• Previous experience working for a SaaS company or tech startup with enterprise solutions.
• Experience in Property Management, Real Estate Technology, or Multifamily vendor marketing.
• Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce).
• Strong understanding of the B2B sales funnel and pipeline generation.

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