Digital Growth Manager - Phillipines

Job description

LemFi (Series B) is building the go-to financial app for the Global South. Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live. What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth. With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity. ABOUT THE ROLE You'll drive LemFi's online user acquisition and engagement strategies across international markets, architecting a holistic digital ecosystem targeting the Southeast Asian diaspora globally. Your primary objective is to expand our reach and solidify brand presence among Filipino and broader Southeast Asian communities in the UK, USA, Europe, Canada and Australia. You won't just manage influencers. You'll scale influencer networks, forge B2B partnerships, cultivate engaged communities, and deliver measurable user growth and revenue. Working closely with Marketing, Product and Growth teams, you'll have the creative freedom and analytical backing to optimise campaigns that improve unit economics and connect the global Filipino community with home. WHAT YOU'LL BUILD AND OWN - Scale influencer networks. Onboard, manage and grow an influencer roster to execute high-impact campaigns targeting the Philippines diaspora globally. - Forge strategic partnerships. Develop B2B online growth partnerships and lead PR efforts with media channels and publications to amplify LemFi's global reach. - Build engaged communities. Cultivate active online communities that strengthen brand presence and drive organic conversions from sign-ups to transacting users. - Collaborate on content. Partner with designers and cross-functional teams to translate audience insights and market research into compelling, high-converting ad creatives. Work closely with the Paid Ads team to ensure a pipeline of conversion-driven content. - Own the metrics. Take direct accountability for key financial and growth indicators: new user sign-ups, conversion rates, CAC (cost of acquisition) and recurring revenue for the Philippines corridor. - Act as cultural ambassador. Be the diaspora and cultural expert for the Philippines market during regional events and cross-functional planning. YOUR EXPERIENCE - Relevant experience in influencer management or digital growth roles, with hands-on expertise managing and optimising influencer or KOL campaigns across Google, Facebook, TikTok and YouTube. - Strong background in influencer marketing and community building, with B2B partnerships experience being a strong plus. - Deep understanding of ad content creation, A/B testing and campaign optimisation. - Highly analytical mindset. You interpret complex data to make smart strategic decisions that improve inventory efficiency and user retention, not just chase vanity metrics. - Excellent communication skills with the ability to interpret data and drive conversion rate optimisation from sign-up to transacting user. - Strategic and execution-focused. You combine big-picture thinking with hands-on approach, diving deep into campaign metrics to continuously optimise for ROI. - Relationship-driven. You naturally build strong connections with influencers, agencies and internal teams. Ideally you have an existing network within the Southeast Asian diaspora. NICE TO HAVE - Experience with CRM platforms and churn tracking. - Fintech, remittance or financial services background. - Adaptability in fast-paced startup environments and experience pivoting strategies based on market trends. WHY JOIN LEMFI? Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this. At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions. You can connect with us on LinkedIn https://www.linkedin.com/company/lemfi/ and Instagram https://www.instagram.com/uselemfi/ and if you haven't already, download the app on the App Store https://apps.apple.com/gb/app/lemfi/id1533066809 or Google Play https://play.google.com/store/apps/details?hl=en&id=com.lemonadeFinance.android.