Digital Marketing Advisor

Job description

About Asbury Saxton Horne is part of Asbury Automotive Group (NYSE: ABG) is a Fortune 500 company and one of the largest franchised automotive retailers in the United States. We are redefining the traditional dealership model through innovative technologies such as Clicklane and through our commitment to our team members, guests, and partners. Our culture which is grounded in our North Star and Compass and powered by our DRIVE values, focuses on the vision of becoming the Most Guest Centric Automotive Retailer. At Asbury, we work together to provide exceptional experiences for our guests while promoting a fun, supportive and inclusive environment where team members can thrive both personally and professionally. Based on our efforts, we have been recognized as one of the best places to work by both Newsweek and US News & World report. Join a Winning Team at Larry H Miller Automotive Group If you’re looking for an opportunity to be appreciated and involved in your career, your search is over. We have a great history of providing excellent career opportunities for individuals who want to grow withing the company. Follow Larry H Miller Dealerships on Facebook and Linkedin to learn more about us and current open positions. Benefits: We offer you and your family members a comprehensive benefits package including: • Health Care • Paid Time Off, including paid volunteer time off • Paid Holidays • Retirement investment plan includes 401(k) and Roth 401(k) with employer match • Dental Care • Disability Insurance • Life Insurance • Flexible Spending Accounts • Employee Assistance Programs • Employee Discounts • Wellness program Overview/Job Summary The Digital Marketing Advisor Specialist is to create, customize and manage the dealerships website including the appearance, functionality, postings, on-line specials and incentives. Duties/Responsibilities Manages all aspects of dealership retail websites from aesthetics to functionality on mobile and desktop with guidance from Regional Digital Manager as well as maintain a full-service support structure for the websites you manage including quality assurance auditing, troubleshooting any site errors regarding pricing, inventory, and 3rd party plugins Creates COOP eligible and compliance approved digital assets, graphics, and landing pages for each dealership’s traditional & digital initiatives Gathers special offers from each department at a variety of dealerships to create assets for the website, email campaigns, Facebook, and other mediums Improves the dealerships organic search exposure by optimizing and creating on-site content ranging from landing pages to blogs Works proactively with the General Manager’s to coordinate & build a cohesive multichannel digital and traditional marketing message for each department across every dealership Works with Regional Digital Managers to create ROI reports & provide other analyses to dealers on a monthly basis Confidently and intelligently speaks about stores digital prowess with all stakeholders and ability to work closely with social media co-workers on SEO projects & Facebook initiatives Coordinates with GM’s and RDM’s to optimize and report out on 3rd party endemic sites Creates basic HTML e-blast templates, and help stores market to their database Submits sites and assets to OEM & FTC compliance regulations Performs other related duties to benefit the mission/vision of the organization Education & Experience Bachelor’s degree preferred Expertise in graphic design, ability to utilize Adobe Photoshop and other design software required Proficient in HTML and CSS Excellent on-site SEO knowledge Website optimization understanding of platforms such as and CDK Self-starter manages time and conditions Conducts themselves professionally at all times and works well under pressure Good interpersonal skills and ability to work successfully in a team environment Asbury Automotive Group is an equal opportunity employer. We provide equal employment opportunities to all individuals regardless of their race, color, religion, sex, national origin, age, disability, pregnancy, sexual orientation, gender identity, genetic information, or any other protected category as defined by applicable laws. We prohibit discrimination or harassment based on any of these characteristics and affirm our commitment to fostering an inclusive and diverse workplace.