Digital Marketing Analyst

Job description

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table. Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand. Job Description Reporting to our Analytics Director, you will create impact within our Analytics Team, in a newly consolidated Brand Data unit. We take pride in our work with large international clients, strong presence in South Africa, and industry-leading analytics projects. You'll contribute to the delivery of advanced digital measurement solutions, ensuring that our clients' needs are translated into precise, scalable tagging and data strategies. You will work at the forefront of analytics innovation, collaborating across teams to improve data quality and insight generation. At Jellyfish, we are committed to promoting professional growth. Your career path could lead to senior specialist roles in digital analytics, measurement strategy, or data consulting leadership, with opportunities to expand your technical expertise and client influence. Your primary responsibilities will include: - Translate clients' needs and their business requirements into measurement frameworks, dashboards, and actionable insights. - Manage and maintain GA4 implementations, including event tracking, conversion set-up, reporting, analysis, and ongoing data quality assurance. - Design, implement and troubleshoot tracking solutions using Google Tag Manager (GTM) and data layers to ensure accurate and scalable measurement. - Configure and optimise Consent Mode and Enhanced Conversions to support privacy compliance whilst maximising measurement accuracy. - Implement and maintain enhanced e-commerce tracking to measure customer journeys, product interactions and revenue performance. - Go beyond basic reporting to build a compelling narrative from data to drive strategic client action. Qualifications - Over 2 years of experience with Google Analytics 4 (GA4), including event configuration, advertising platform conversion tracking, custom reporting, and analysis. - Hands-on experience with Google Tag Manager (GTM), data layer implementation, and tracking and debugging methodologies. - You understand methods that safeguard user privacy while still enabling the collection of essential and privacy-compliant data. - You love getting to know your clients, developing long-lasting relationships and adding value to their business. - You have the ability to interpret data, identify trends and communicate actionable recommendations. - When faced with a problem, you collaborate with the appropriate people to evaluate different options and find practical solutions. Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your CV in English. Additional Information Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs. 💰 Reward: You'll be eligible to join our discretionary annual bonus scheme. 💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am and 6:30pm with flexible working hours. 👪 Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. We also provide £1000 (or equivalent) towards courses for returning primary caregivers to support your transition back into work. “Jellyfish will give preference to Employment Equity candidates in accordance with the company’s Employment Equity Plan and its Affirmative Action measures.” Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to talentacquisition@jellyfish.com.