Digital Marketing Analyst

Digital Marketing Analyst Head Office - London 37.5 Hours & Permanent Salary: Competitive (depending on level of experience, training and qualification) Circle Health Group , Britain's leading provider of independent healthcare with a nationwide network of hospitals & clinics, performing more complex surgery than any other private healthcare provider in the country. We have an opportunity for a Digital Marketing Analyst to join their team of staff in the Business Development department. This is a full time role for 37.5 hours a week. The role holder will be required to cover a flexible shift pattern. Duties of this role include: You utilise Google Analytics 4 (GA4) to monitor, analyse and report on website performance, user behaviour and digital marketing effectiveness. You monitor website traffic, engagement, conversion rates and customer journeys to identify trends, opportunities and areas for optimisation. You ensure accurate tracking of digital activity through the implementation and maintenance of events, conversions and user properties. You conduct detailed analysis of digital marketing campaigns to evaluate effectiveness, return on investment (ROI) and commercial performance. You develop, maintain and enhance dashboards and automated reports using Power BI, Looker Studio and other reporting tools. You present meaningful performance data to stakeholders in a clear, engaging and commercially focused manner. You work closely with Marketing, IT and Digital teams to design, implement and maintain effective tracking strategies for new campaigns and digital initiatives. You remain up to date with developments in digital analytics, digital marketing technologies and industry best practice. Applicants should meet the following criteria: Bachelor's degree in Marketing, Business, Data Analytics, Digital Marketing, Computer Science or a related discipline. Minimum of two years' experience in digital marketing analytics or a similar analytical role. Extensive experience using Google Analytics 4 (GA4), including configuration of custom events, conversions and user properties. Proven experience analysing digital marketing campaigns and measuring return on investment (ROI). Strong understanding of Google Tag Manager and digital tracking technologies. Knowledge of digital marketing principles, customer journeys and website optimisation. Experience conducting A/B testing and website optimisation experiments. Experience creating dashboards and reports using Power BI and Looker Studio. Excellent Microsoft Excel, PowerPoint and Office skills. Strong analytical and problem-solving skills with the ability to interpret complex datasets. Excellent written and verbal communication skills with the ability to present findings to technical and non-technical audiences. Excellent organisational skills with the ability to manage multiple projects and competing priorities. High level of accuracy and attention to detail. Salary & Benefits Circle Health Group is committed to offering competitive starting salaries and access to a wide range of employee benefits, including: 25 days holiday per year + bank holidays, increasing to 30 days with service Private Pension Scheme Private Healthcare Scheme for treatment at our hospitals, covering pre-existing medical conditions Friends & Family Hospital Discounts Family Friendly policies, including enhanced Maternity, Paternity & Adoption pay Non-contributory life insurance Staff engagement hub with access to discounts and extensive rewards and voluntary benefits Access to resources, tools and services to support your wellbeing Employee recognition programmes Industry leading training and development opportunities …and much more! Circle Health Group is committed to creating a diverse workforce offering inclusive opportunities for all our colleagues. Our definition of diversity goes beyond the established characteristics protected by the Equality Act, as we strive to attract candidates with diverse experiences, backgrounds, identities or expressions, skills, work styles…and more. We’re passionate about creating an environment where our people can thrive, grow and develop professionally and personally. Our principles and values guide our colleagues to be selfless , compassionate , committed , collaborative , brave , agile , tenacious and creative and are at the core of our purpose and culture. To find out more about the Circle Health Group Philosophy: