Digital Marketing Analyst - Egypt

Job description

Job Overview As part of Digital Virgo’s strong Year-on-Year growth in the Middle East region, we are seeking a talented and rigorous Digital Marketing Analyst . Based in Cairo, you will play a key role in analyzing marketing performance, providing strategic insights, and supporting the creation of impactful digital initiatives. You will report directly to the Regional Operations Director. Main Responsibilities: Performance & Analytics Conduct competitive analysis : benchmarking, market studies, and trend identification. Monitor and analyze activity using clear KPIs and metrics. Deliver actionable insights and recommendations to improve marketing effectiveness. Prepare structured monthly reports on the main KPIs. Marketing Strategy & Support Contribute creative ideas for marketing initiatives and campaigns. Collaborate with Business, and Marketing teams to enhance campaign impact. Support in the creation of marketing materials and messaging, ensuring alignment with regional trends. Project & Operations Drive small-scale digital projects from concept to delivery. Liaise with and update stakeholders (Business, Technical, Operational, Marketing) on project progress. Track deliverables to ensure deadlines are respected. Fluent in English and Arabic (spoken and written); French is a plus. Strong knowledge of digital advertising, marketing, and performance KPIs . Analytical mindset with attention to detail and a structured approach. Creative thinker able to propose ideas and collaborate with cross-functional teams. Proficient in productivity tools (Jira, Looker, Tableau, etc.) and Microsoft Office (Excel, PowerPoint, Word). Excellent interpersonal skills: team player, communicator, and collaborator. Previous experience in the VAS industry would be a plus. WHY JOIN US International and fast-growing environment Exposure to innovative digital and telecom ecosystems Strong career development opportunities Collaborative and performance-driven culture Founded in 2008, Digital Virgo is a global leader in mobile payment solutions via Carrier Billing. For over 15 years, the Group has supported telecom operators and merchants in deploying and optimizing mobile payment services. With operations in over 40 countries and more than 860 employees, Digital Virgo combines international reach with strong local presence. In 2022, the Group generated €430 million in revenue. Certified as a payment institution in Europe since 2020, Digital Virgo has also earned industry recognition, including a Top 3 ranking among French FinTechs by FrenchWeb, Best Aggregator 2020, and the Meffys Award for innovation in the mobile ecosystem.