Digital Marketing and Advanced Graphic Design Specialist

Job description

Reporting to the Marketing Strategy Lead, under the departmental oversight of the Director of Sales and Marketing, responsibilities and essential functions include but are not limited to the following: Implement approved website content, packages, promotions, campaign pages, links and calls to action accurately across both property websites. Monitor website presentation, user journeys, outdated content, broken links, booking engine clicks and available conversion actions across desktop and mobile. Implement approved SEO and AEO requirements, including page structure, metadata, headings, internal links and structured content. Support campaign tracking through UTM parameters, campaign codes and agreed analytics, recommending practical website and conversion improvements. Set up, monitor and optimize approved paid-search and paid-social campaigns within agreed objectives, audiences, budgets and brand requirements. Produce advanced, brand-compliant creative work in Adobe Creative Cloud, including presentations, brochures, factsheets, maps, itineraries, packages and trade collateral. Prepare technically correct master artwork, editable files, print-ready and digital-ready outputs, and channel adaptations with disciplined version control. Professionally retouch and optimize approved imagery and edit professional short-form and campaign video using appropriate Adobe applications. Produce assets supporting leisure, corporate, MICE, food and beverage, events, incentive travel and the approved 2027 priority projects. Work only from approved briefs, copy, imagery and footage, and submit completed output for brand-compliance review before publication. Maintain a live project tracker covering priorities, briefs, deadlines, approvals, status, completed work and constraints. Deliver technically advanced digital and creative execution that reflects Fairmont and Accor luxury standards. Translate approved commercial briefs into clear visual hierarchy, strong calls to action and channel-appropriate formats. Verify supplied rates, dates, inclusions, exclusions and booking terms before final production. Flag missing copy, assets, pricing, approvals, data or technical access promptly and provide realistic delivery timelines. Protect original source files, maintain working versions and return completed assets for approval and central storage. Proven experience in digital marketing and advanced graphic design, supported by a professional portfolio. Advanced proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator and InDesign, with video capability in Premiere Pro and/or After Effects. Demonstrated ability to produce luxury, hospitality, travel or premium-brand creative work. Practical website content-management experience and a sound understanding of responsive design and user journeys. Working knowledge of SEO, AEO, metadata optimization, analytics and conversion reporting. Experience setting up, monitoring and optimizing paid search and/or paid social campaigns. Strong typography, layout, color, image-retouching, print-production and digital-production skills. Excellent English, proofreading, project-management, prioritization and version-control skills. A relevant qualification in digital marketing, graphic design, visual communication or a related field is preferred. Competencies Technical expertise - applies advanced digital, design, image and video-production capability confidently. Commercial judgement - translates briefs into effective assets that support the intended audience and objective. Problem solving - identifies technical, content and journey issues and recommends practical solutions. Planning and organisation - manages multiple briefs, deadlines, approvals and file versions effectively. Quality control - maintains accuracy, technical compliance and luxury-brand standards. Communication and collaboration - works effectively with remote and onsite stakeholders and escalates constraints early. Physical Aspects of Position: Frequent sitting and computer-based work throughout the contracted working period. Regular virtual meetings and extended screen time. Nestled in the heart of Nairobi since 1904, Fairmont The Norfolk is one of the city’s most iconic landmarks, where timeless elegance meets modern luxury. Set within serene tropical gardens, the hotel features 125 beautifully appointed rooms and suites designed to offer exceptional comfort while preserving its rich heritage. Over the decades, it has welcomed distinguished guests, global leaders, and travelers seeking refined hospitality in a setting that reflects Nairobi’s vibrant history. With award-winning dining, a heated outdoor pool, wellness facilities, and curated local experiences, the hotel offers guests both relaxation and a gateway to explore the city’s culture and nearby attractions. Committed to sustainability and excellence, Fairmont The Norfolk continues to blend historic charm with contemporary sophistication, creating memorable experiences for generations of visitors.