Digital Marketing Data 360 - Consultant

Job description

Beghou brings over three decades of experience helping life sciences companies optimize their commercialization through strategic insight, advanced analytics, and technology. From developing go-to-market strategies and building foundational data analytics infrastructures to leveraging artificial intelligence to improve customer insights and engagement, Beghou helps life sciences companies maximize performance across their portfolios. Beghou also deploys proprietary and third-party technology solutions to help companies forecast performance, design territories, manage customer data, organize, and report on medical and commercial data, and more. Headquartered in Evanston, Illinois, we have 10 global offices. *Our mission is to bring together analytical minds and innovative technology to help life sciences companies navigate the complexity of health care and improve patient outcomes.* **Role Summary** The Data Cloud consultant should own how customer data comes together to drive smarter decisions and AIpowered experiences. This role focuses on building a trusted, unified customer view by leading data ingestion, modeling, harmonization, and segmentation. Working closely with CRM, analytics, integration and business teams, the role translates business needs into scalable data solutions that support Agentforce and advanced analytics. The Data Cloud consultant would ensure data quality, governance, and performance; monitor platform usage and costs, and acts as a trusted advisor to IT leadership while partnering with Salesforce and system integrators to adopt new capabilities. ### Key Responsibilities - Lead the implementation and configuration of Salesforce Data Cloud, including data ingestion, harmonization, and segmentation. - Design and manage data models and mappings to support a unified customer view. - Define and manage calculated insights, data transformations, and segmentation logic within Data Cloud. - Collaborate with business stakeholders to translate use cases into data requirements. - Ensure data quality, governance, and compliance within Data Cloud - Support testing, validation, and deployment of Data Cloud-enabled capabilities across markets - Monitor Data Cloud performance, usage, costs, and consumption-based metrics - Act as a subject matter expert for Data Cloud, advising IT leadership on roadmap implications, dependencies, and best practices - Data evaluation focused on quality and ability to support aligned organizational goals. ### Required Skills - Strong hands-on experience with Salesforce Data Cloud (Data 360), including data ingestion, harmonization, identity resolution, and segmentation. - Experience with Salesforce Marketing Cloud (SFMC) and its integration with Data Cloud for customer engagement and activation use cases. - Advanced proficiency in SQL for data analysis, data transformation, calculated insights, and troubleshooting. - Experience designing and implementing API Integrations (REST/SOAP) between Salesforce Data Cloud and external enterprise systems. - Strong expertise in Reporting and Analytics, including creating dashboards, performance monitoring, data validation, and business insights. - Experience with data modeling, customer 360 solutions, and unified customer profile design. - Knowledge of ETL/ELT processes, data quality, governance, and master data management principles. - Ability to collaborate with business stakeholders and translate business requirements into scalable data solutions. - Experience working with cloud data platforms such as Snowflake, Databricks, AWS, or Azure is preferred. - Salesforce Data Cloud certification and SFMC certifications are highly desirable.