Digital Marketing Executive

Job description

Tasks Key Responsibilities. • Campaign Management: Plan, execute, and optimize SEO/SEM, email, and social media marketing campaigns. • Analytics & Reporting: Track KPIs such as website traffic, conversion rates, and ROI using tools like Google Analytics, ensuring campaigns meet goals. • Content & Social Media: Create, maintain, and monitor the brand's social media presence and content calendar across all digital platforms. • Web Optimization: Optimize the company website and landing pages for better user experience (UX) and conversion. • Lead Generation: Develop strategies to attract new customers and nurture existing ones through engaging digital content. Trend Monitoring: Stayup-to-date with the latest trends and technologies in digital marketing. Requirements • Required Skills and Qualifications • Bachelor’s degree in Marketing, Communications, or a related field. • Proven experience in digital marketing, specifically with SEO/SEM, PPC, and social media management. • Proficiency in Google Analytics, Google Ads, and social media platforms. • Strong analytical skills and experience with A/B testing. • Excellent communication skills and creative thinking.