Digital Marketing Lead - Oral Health

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. bout the role The Digital Marketing Lead – OHC is responsible for leading category‑level digital marketing strategy and thinking for Oral Health Care, ensuring digital is a primary growth driver across brand building, performance marketing, partnerships, and digital commerce inputs. In a world where digital media represents a materially higher share of total media investment and consumer influence is increasingly shaped by creators, communities, and platforms , the role ensures Haleon’s OHC brands win through relevance, effectiveness, and integration , rather than scale alone Role Responsibilities 1. Category‑Led Digital Strategy Own the end‑to‑end digital marketing strategy for the OHC category, aligned to growth, penetration, and premiumisation objectives. Steward a digital‑first mindset , ensuring digital is embedded early into: Brand strategy Annual operating plans Innovation and relaunch GTM strategies Act as the single point of digital strategic leadership for OHC in the ISC OU. 2. Influencers, Partnerships & New‑Age Demand Levers Lead the strategic use of influencers, creators, and partnerships as core growth levers for OHC brands. Move influencer marketing beyond tactical reach metrics to: Build trust, advocacy, and cultural relevance Drive consideration and conversion in key cohorts Shape long‑term creator and partnership strategies , in line with industry shifts toward decentralised, community‑led brand building observed across leading FMCG players. Ensure influencer and partnership choices are consistent with brand values, science‑led credibility, and premium positioning of OHC 3. Brand, Media & Performance Leadership Partner the category on full‑funnel digital marketing thinking , spanning: Brand storytelling and content ecosystems Performance marketing and demand generation Data‑led optimisation and learning frameworks Given that ~50% of OHC media investment is directed towards digital media , ensure strong governance, ROI discipline, and prioritisation across platforms and channels. Continuously refine the digital media mix in response to evolving consumer behaviour, platform dynamics, and rising acquisition costs 4. Digital Commerce & E‑commerce Partnership Partner with Ecommerce Sales team on category‑level digital commerce thinking for OHC Provide strategic inputs into: Digital commerce direction Product, Pricing, and Assortment (PPA) principles for online channels Digital‑first and omnichannel launch planning Partner with E‑commerce teams ensuring sharper brand and proposition inputs. 5. Governance, Capability & Ways of Working Set clear digital standards and playbooks for OHC across ISC markets. Build digital capability within brand teams, particularly in: Platform thinking Influencer effectiveness Performance and measurement rigor Simplify decision‑making by providing clear digital direction , reducing fragmentation across brands, agencies, and platforms. Why you? Basic Qualifications: ·12-18 years of total experience. ·Minimum 8+ years of experience in marketing and brand management with expertise and experience on digital marketing ·Proven experience in leading digital marketing strategy, content marketing, influencer marketing. ·Experience with working in a matrix organization. ·Preferred experience in an FMCG, consumer organizations or digital marketing agency. Location – this role is based in: Gurgaon Job Posting End Date 2026-09-15 Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. Adjustment or Accommodations Request If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.