Digital Marketing Manager

Job description

**JOB DESCRIPTION** **Digital Marketing Manager** **ABOUT THE ROLE** This is a hands-on role working across a portfolio of 6 brands. We are seeking an experienced Digital Marketing Manager who brings strategic rigor to campaign architecture, disciplined budget management across a multi-brand portfolio, and a strong track record of driving measurable revenue growth through paid acquisition. The Digital Marketing Manager drives paid acquisition across all six brands, working in close collaboration with Sr. Ecommerce Manager and the Ecommerce Creative Specialist to maintain a high standard of ad creative, and partnering with the Ecommerce Manager to ensure paid activity is aligned with on-site promotions and product launch windows. The successful candidate will bring deep expertise in Meta and Google Ads, a performance-oriented mindset, and genuine experience in the fashion or apparel ecommerce space. They will be equally comfortable operating at a strategic level and executing in-platform, with the analytical capability to optimize campaigns with precision and the creative judgement to brief high-performing ad assets. **WHAT YOU'LL DO** **Paid Social — Meta, TikTok, Snapchat, & Pinterest** - Manage paid social activity across Meta (Facebook + Instagram), TikTok, Snapchat, and Pinterest for all six brands strategy, campaign build, audience architecture, budget allocation, and daily optimization. - Build and manage full-funnel campaign structures: prospecting, retargeting, and retention audiences across each brand. - Develop creative testing frameworks systematically testing hooks, formats, copy angles, and offers to identify winning creative combinations. - Brief the Ecommerce Creative Specialist on ad creative needs: static images, video clips, carousel formats, UGC-style content with clear performance hypotheses for each test. - Monitor performance daily and make real-time budget and bidding decisions to maximize ROAS within monthly spend targets. **Paid Search — Google, Shopping, & YouTube** - Manage Google Ads across all six brands: Search, Shopping, Performance Max, Display campaigns, and YouTube Campaigns. - Manage Google Merchant Center feeds for all six brands ensuring product data is accurate, optimized, and up to date. - Build keyword strategies and negative keyword lists that reflect each brand's positioning and customer intent. - Optimize Shopping campaigns around margin, not just revenue working with the Ecommerce Manager on which products to push based on stock levels and sell-through targets. **Performance Reporting & Optimization** - Manage paid media reporting across all six brands, weekly performance summaries, monthly channel reviews, and quarterly strategy presentations to the Sr. Ecommerce Manager - Build and maintain dashboards tracking ROAS, CAC, CPM, CTR, and all Ecommerce KPIs - Run structured A/B tests across creative, copy, landing pages, audience segments, and report on results. - Monitor attribution closely, understand the limitations of platform-reported data and triangulate with GA4 and backend revenue data. - Stay current with the latest platform features, settings, and algorithm updates across Google and Meta, proactively identifying new opportunities and ensuring campaigns don't fall behind the pace of platform change. **Cross-Brand Coordination** - Manage budgets across all six brands simultaneously, allocating spend dynamically based on performance, seasonality, and promotional calendars. - Coordinate with the Ecommerce Manager on campaign timing to ensure paid spend aligns with on-site promotions, new arrivals, and sale events. - Work with brand creative teams when available, and brief the Ecommerce Creative Specialist when paid-specific assets are needed. - Stay ahead of platform changes algorithm updates, new ad formats, policy changes and adapt strategy accordingly. **WHAT YOU BRING** **Required** - 4+ years of hands-on paid media experience, with at least 2 years managing multi-brand or multi-product accounts. - Expert-level command of Meta Ads Manager you build your own campaigns, audiences, and creative frameworks from scratch. - Expert level Google Ads proficiency across Search, Shopping, and Performance Max including Google Merchant Centre management. - Fashion or apparel ecommerce experience is strongly preferred you understand seasonal inventory, trend cycles, and how clothing brands communicate visually. - Proven track record of scaling paid channels profitably, you can speak to specific ROAS improvements, CAC reductions, or revenue growth you've driven. - Analytically strong, you're comfortable in GA4, can build a reporting dashboard, and don't accept platform attribution at face value. - Creatively literate, you do not have to design, but you know what makes a great ad and can brief a creative team precisely. **Nice to Have** - Experience with TikTok Ads Manager and an understanding of how native, creator-led content performs versus polished brand content. - Familiarity with Pinterest Ads and Snapchat Ads for apparel brands. - Experience with third-party attribution tools such as Triple Whale, Northbeam, or similar. - Understanding of Klaviyo or other email platforms enough to coordinate paid retargeting with email flows. **WHO THRIVES IN THIS ROLE** You're a performance marketer who takes creative seriously. You understand that in fashion, the creative IS the targeting — and you've stopped trying to win through audience hacks alone. You test obsessively, document your learnings, and raise the bar on what good looks like every quarter. You're comfortable holding six brands in your head at once without letting them bleed into each other. You know that a minimalist DTC aesthetic and a bold, high-energy brand need completely different ad approaches and you can context-switch between them without losing the thread. You don't need a media agency doing the thinking for you. You are the expert in the room, and you're comfortable being accountable for paid performance as a direct line to revenue.