Digital Marketing Manager

Job description

## **About the role** You'll be the only Digital Marketer on the team, with full ownership of website migration, schema architecture, AEO strategy, and the technical site layer. You'll work alongside a Designer and our Marketing Ops Manager, and you'll partner directly with the Head of Marketing on roadmap. This is a high-autonomy role. You'll set the strategy, ship the work, and own the outcomes. ### What you'll do...... - **Own the WordPress → HubSpot CMS migration end-to-end** — redirect strategy, URL architecture, link-equity preservation, technical QA, post-launch monitoring - **Design and implement schema markup and structured data** to maximize visibility in both Google SERPs and LLM answer engines - **Define and execute our AEO (Answer Engine Optimization) strategy** — structure content so Perplexity, ChatGPT, and Claude cite TrustYou as the authoritative source for hospitality software - **Optimize Core Web Vitals**, site architecture, internal linking, sitemap, and robots.txt management - **Maintain and extend HubSpot CMS modules, templates, and theme tokens**, building on the 2026 modular brand system - **Build measurement infrastructure in GA4 + Looker** that connects technical SEO performance to pipeline and revenue - **Work with Claude AI agents** for content generation, technical audits, and schema generation — we expect you to leverage AI to multiply your output - **Edit and direct SEO content production**, partnering with marketing leadership on editorial calendar - **Run targeted CRO and A/B testing** on conversion-critical pages (pricing, demo request, content-gated assets) ### You are a perfect fit, if you have… - **3–5+ years in technical SEO + web marketing** — deep, hands-on, demonstrable. Not "I managed an SEO agency." - **Direct experience with a WordPress → HubSpot CMS migration** (or a comparable enterprise CMS migration) end-to-end. You know where redirects fail, what URL structures break, how to preserve link equity. - **HubSpot CMS expertise** — modules, templates, HubL, theme tokens - **Strong fluency in schema markup, structured data, Core Web Vitals, redirect strategy, internal linking architecture** - **Understanding of AEO / LLM-search optimization** — how Perplexity, ChatGPT, Claude surface answers, and how to structure content for citation - **GA4 + Looker** for measurement; you can connect SEO performance to funnel and revenue, not just rankings - **SEO content sense** — can write or strongly edit. You don't need to be a copywriter, but you know good SEO content from bad. - **Active fluency with AI tools** — you're already using Claude or comparable AI agents in your day-to-day work - **Strong English communication**, written and verbal ### Nice-to-haves..... - CRO instincts on landing pages and conversion paths - Familiarity with Looker Studio dashboards in a marketing context - Experience with paid advertising (Google ads, LinkedIn) - Hospitality tech experience ### About you...... - You're comfortable being **the only owner of a technical layer** — you don't need a team beneath you to ship - You execute independently and don't need micromanagement - You communicate clearly across functions — sales, marketing, product - You favor quality over throughput — you'd rather ship one great migration than ten rushed redirects ### And most importantly, what's in it for you... - Competitive salary - Direct partnership with the Head of Marketing — a strategic seat, not a buried execution role - A team deeply invested in AI-augmented marketing workflows — you'll work alongside Claude agents, not against them - Real ownership: this role defines TrustYou's organic visibility for the next three years