Digital Marketing Manager

Job description

Position Overview The Digital Marketing Manager plays a critical role in supporting a $40M direct-to-consumer window & door company branch serving all of North Texas. This position will help lead a growing marketing organization designed to compete with the best direct-to-consumer marketers in the nation—backed by the strength and stability of a 100-year-old American manufacturing brand. This is a highly visible and impactful role that requires a self-motivated, innovative, and results-oriented professional. The Dallas-Fort Worth (DFW) branch functions as a test market where new digital strategies are developed, refined, and scaled across the broader company network. The successful candidate will be values-driven, technically adept, and passionate about driving measurable growth through digital channels. This is an exceptional opportunity for someone who thrives in a fast-paced, entrepreneurial environment and is eager to make a significant contribution to a nationally respected brand. Key Responsibilities Strategic Leadership • Develop and execute comprehensive inbound and outbound marketing campaigns focused on building a best-in-class digital lead generation engine. • Partner closely with branch leadership and the sales organization to align marketing strategies with operational goals and revenue objectives. • Lead the shift from traditional brand marketing toward measurable consumer demand generation and digital performance marketing. Digital Marketing Execution • Plan and manage integrated digital campaigns across web, SEO/SEM, email, social media, and paid digital advertising channels. • Oversee and continually optimize the company website and landing pages to drive engagement, conversion, and organic growth. • Manage external partners and agencies to ensure consistent execution, brand integrity, and performance accountability. • Leverage analytics and KPIs to measure campaign effectiveness and deliver actionable insights to leadership. • Optimize conversion rates through testing, user experience improvements, and funnel optimization. Technical Marketing Operations • Own and maintain all digital infrastructure and marketing technology systems, including CRM, call center lead processing, and integrations. • Manage data quality, lead attribution, and reporting to ensure accuracy and accountability across marketing and sales teams. • Support development of content and creative assets, ensuring brand consistency across all channels. • Oversee approximately $3M in annual marketing budget allocations and performance reporting. Cross-Functional Collaboration • Serve as the primary liaison between marketing, sales operations, and external vendors. • Communicate results, insights, and recommendations through regular reporting and executive presentations. • Champion brand integrity and consistency across all digital and customer-facing platforms. Qualifications & Experience • Bachelor’s degree in Marketing, Communications, Business, or related field. • 5+ years of progressive experience in digital marketing management with a strong emphasis on lead generation, technical marketing, and performance optimization. • Demonstrated success managing large-scale digital advertising budgets ($3M+). • Advanced understanding of Google’s digital marketing ecosystem (Ads, Analytics, Tag Manager, Search Console, etc.). • Proficiency with CRM and marketing automation platforms; experience integrating data across systems. • Intermediate proficiency in front-end development (HTML5, CSS) to build and iterate landing pages. • Prior agency or multi-channel B2C marketing experience preferred. • Strong analytical mindset with proven ability to turn data into actionable strategies. • Excellent communication and leadership skills with the ability to influence across departments. What We Offer • Competitive salary and benefits package. • Hands-on experience with marketing technology and data. • Opportunities for career growth and professional development. • A collaborative and innovative team culture