Digital Marketing Manager

Be the one building AI-powered experiences where they matter most. At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships. Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day. Digital Marketing Manager - Australia The Digital Marketing Manager for ANZ & India is responsible for the planning, execution, optimisation and reporting of digital marketing programs that drive pipeline and revenue across the region. This role blends hands-on campaign execution with performance management across channels, ensuring alignment to regional priorities while leveraging global programs. The ideal candidate is both operationally strong and commercially accountable, with a focus on measurable outcomes including lead generation, account engagement, pipeline contribution, and marketing ROI. This position offers opportunities for candidates based in Melbourne , Sydney or Brisbane . What You’ll Do: In this role, the primary responsibilities include (but are not limited to): Campaign Execution & Optimisation: Own end-to-end execution of digital campaigns across ANZ and India, including: LinkedIn paid campaigns and social media activation Display advertising Content syndication programs Conduct weekly performance reviews and optimise campaigns based on CPL, conversion rates, and pipeline contribution Support campaign setup for events, webinars, and regional initiatives Email Marketing & Lead Nurture: Manage monthly customer and prospect newsletters, ensuring localisation for APAC audiences Email marketing (customer and prospect newsletters) Design and localise lead nurture campaigns to deliver content that guides prospects through the funnel Partner with regional stakeholders to ensure relevance of messaging and segmentation Website & Content Operations: Maintain and update regional website content (EN-SG site), including: Publishing blogs and landing pages Applying localised links, content and CTAs for demand generation Ensure website supports SEO, conversion optimisation, and campaign alignment Paid Media & Agency Management: Oversee paid search in partnership with agencies: Monitor weekly performance and identify anomalies Lead monthly performance reviews with agency partners Collaborate with agencies to improve campaign structure, targeting, and ROI Account-Based & Display Marketing Manage always-on 6sense display campaigns across ANZ and India Optimise creative, audience segments, and spend allocation Refresh ad creatives and messaging periodically to maintain performance Content Syndication Programs: Own execution and performance tracking of vendors Ensure campaigns are fully activated across regions (ANZ, India) Identify and resolve budget underutilisation and delivery gaps Align with sales and marketing ops to ensure proper campaign tracking Budget Management & Reporting: Manage regional digital marketing budgets, including: Monthly accruals and spend tracking Quarterly budget adjustments and forecasting Ensure accurate invoice processing and vendor management Provide regular reporting on: Campaign performance Budget utilisation Pipeline contribution and influence You’ll Bring 5–8+ years in B2B digital marketing (preferably in SaaS or enterprise tech) Strong experience across: Paid media (LinkedIn, Google, programmatic) Email marketing and automation Content syndication and demand generation Account engagement strategies Proven ability to manage regional campaigns across multiple markets Strong commercial mindset with ability to connect marketing activity to pipeline outcomes High attention to detail with strong operational execution skills Technical Expertise in CRMs (eg. Salesforce), CMS (eg. Wordpress) Analytics platforms (eg. Tableau) GA4 Advertising platforms: Google ads, Meta, LinkedIn & 6Sense Experience with SEMRush, design tools and 6Sense ABM a bonus What Success Looks Like Campaigns are consistently optimised and delivering against pipeline targets Budgets are fully utilised with minimal under/overspend Regional programs are executed with local relevance while aligned to global strategy Strong collaboration with agency partners, resulting in improved campaign performance and efficient execution across all digital channels Clear visibility into performance, with data-driven decision making Please note that Genesys will not accept resumes from agencies at this time. To be eligible to apply for this role you must be legally permitted to work in Australia. #LI-KC1 #LI-Hybrid Working at Genesys AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year. A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work. Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support. Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families. Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys. Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report. What Happens After You Apply After you apply, here's what you can typically expect: Our Talent Acquisition team reviews your application with the hiring team. A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview. Next, you'll meet the hiring manager and other members of the interview team. We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases. After interviews are complete, our team will follow up with the final steps. Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process. Stay Connected Stay connected to learn more about how we're applying AI to customer and employee experience challenges and get notified when relevant opportunities become available. Get notified about relevant opportunities . Be the one building what's next - where AI, experience and impact come together. Employee Referral If a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral. About Genesys: Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. Genesys Cloud™ is the Agentic Orchestration Platform that securely connects people, systems, data and AI across the enterprise with built-in governance and control. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit . 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We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics. Please note that recruiters will never ask for sensitive personal or financial information during the application phase.