Digital Marketing Manager – Full Funnel Video Advertising

Job description

As a Digital Marketing Manager – Full Funnel Video Advertising , you will help manage the strategy, execution, and optimization of full-funnel paid video campaigns that build brand awareness, drive consideration, and generate measurable business results. This role is responsible for managing campaigns across premium video platforms including YouTube, Amazon Prime Video, Connected TV (CTV), and other streaming and video channels . This is a highly hands-on role requiring deep platform expertise. You will build, launch, optimize, and report on campaigns directly within advertising platforms while collaborating with internal creative, growth, and analytics teams. While platform and vendor representatives will provide strategic guidance, there is no external media agency managing campaigns , making hands-on execution a core requirement. Key Responsibilities: Full-Funnel Campaign Strategy Execute full-funnel paid media strategies that support awareness, consideration, and conversion objectives. Align campaign goals, audiences, messaging, and measurement strategies across each stage of the customer journey. Identify opportunities to maximize reach, engagement, brand lift, and business performance. Campaign Execution & Optimization Build, launch, and manage campaigns directly within advertising platforms including YouTube, Amazon Ads (Prime Video), Connected TV platforms, and other video advertising channels. Optimize campaigns through audience segmentation, bidding strategies, frequency management, placements, and creative testing. Execute A/B tests to continuously improve campaign performance throughout the funnel. Monitor campaign health daily and make data-driven optimizations to maximize results. Budget Management Manage media budgets across multiple platforms while maintaining efficient pacing and achieving business objectives. Allocate investments based on performance insights and evolving marketing priorities. Analytics & Reporting Measure campaign performance across awareness, research, and conversion KPIs. Maintain weekly reporting through internal dashboard updates. Utilize GA4 and other analytics tools to evaluate campaign effectiveness, attribution, and audience behavior. Cross-Functional Collaboration Provide media insights that inform creative development and messaging strategies. Collaborate with platform representatives to stay informed on product updates, beta opportunities, and best practices. Industry Trends & Innovation Stay current on emerging video advertising products, audience targeting capabilities, measurement solutions, and industry trends. Evaluate and test new advertising features and channels that improve campaign performance and efficiency. Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field. 3+ years of experience managing paid digital media campaigns with a strong emphasis on video advertising. Hands-on experience building and optimizing campaigns within platforms such as YouTube, Amazon Ads, Connected TV, DV360, or similar video advertising platforms. Strong understanding of full-funnel marketing strategy and measurement. Experience using GA4, Looker, Excel, or other analytics and reporting tools. Strong analytical and problem-solving skills with the ability to translate data into actionable insights. Excellent communication skills and experience collaborating across cross-functional teams. Agency experience is preferred , particularly managing campaigns across multiple clients, platforms, and budgets. A Quick Note Before You Apply… Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone. We’re looking for A-players —people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading. Here’s what makes someone a great fit for this role (and for this moment at Cricut): You have a bias for urgency. You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia. You set high standards—especially for yourself. You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked. You stay focused when things are moving fast. You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely. You collaborate like a pro. You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you. What to Do Next: Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information! At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify. Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more. We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things. At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day. So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible. Let’s make.