Digital Marketing Manager - FX/CFDs

Job description

ThinkMarkets is a global financial technology company specializing in multi-asset trading solutions. Through our flagship ThinkTrader platform, we empower clients worldwide to trade 24/7 across global markets. Our mission is to bridge the gap between traders, investors, and platforms, providing seamless access to thousands of financial instruments. Utilizing cutting-edge technology, we ensure a superior trading experience. We are looking for a Digital Marketing Manager to drive ThinkMarkets' brand awareness, client acquisition, and commercial growth across South Africa. You'll be responsible for delivering data-led marketing strategies that combine digital performance, brand development, PR, and localized campaigns, ensuring ThinkMarkets continues to strengthen its position within the South African online trading market. **Key Responsibilities:** **Digital Marketing Strategy & Growth** - Develop and execute the digital marketing strategy for South Africa, aligned with global business objectives and regional commercial targets. - Drive measurable client acquisition, activation, and retention through data-driven marketing initiatives across digital channels. - Build and execute localized marketing campaigns that resonate with the South African trading community while maintaining ThinkMarkets' global brand standards. - Own the regional marketing roadmap, campaign calendar, and performance reporting, ensuring alignment with global stakeholders. - Conduct ongoing market, competitor, and customer analysis to identify growth opportunities and optimize marketing strategy. **Performance Marketing & Analytics** - Own campaign performance across digital acquisition channels, continuously optimizing campaigns using analytics, attribution, audience insights, and experimentation. - Monitor and report on key performance metrics including CPA, CAC, FTDs, ROAS, LTV, conversion rates, retention, and marketing ROI. - Partner closely with the global Performance Marketing team to improve campaign effectiveness and maximize return on marketing investment. - Leverage attribution models and customer journey insights to optimize budget allocation and improve marketing efficiency. - Develop performance dashboards and provide actionable recommendations based on campaign data and customer behaviour. **Brand, PR & Local Market Development** - Lead initiatives that strengthen ThinkMarkets' brand awareness and reputation across South Africa's FX/CFD and online trading market. - Develop localized brand campaigns that support both commercial growth and long-term brand equity. - Manage local PR activities, media relationships, press releases, and thought leadership opportunities. - Coordinate industry events, sponsorships, partnerships, webinars, and community initiatives that increase brand visibility and client engagement. - Collaborate with creative and media agencies to deliver integrated marketing campaigns across digital and offline channels. **Stakeholder & Agency Management** - Work closely with global Marketing, Commercial, Product, Sales, Compliance, and Legal teams to deliver localized marketing initiatives. - Manage relationships with local creative, media, PR, and digital agencies, ensuring high-quality execution and measurable outcomes. - Support and optimize affiliate and partnership marketing initiatives to drive incremental client acquisition. - Ensure all regional marketing activities align with global brand standards while meeting local commercial objectives. **Compliance & Budget Management** - Manage the South African marketing budget, ensuring efficient allocation of spend based on performance and commercial impact. - Ensure all marketing communications comply with FSCA financial promotion requirements and POPIA regulations. - Maintain accurate reporting on marketing investment, campaign performance, and commercial outcomes. - Promote a culture of continuous optimization through testing, analytics, attribution, and data-driven decision making. **Requirements** - 5+ years digital marketing experience within fintech, financial services, online trading, FX/CFD, or retail investing. - Bachelor's degree in Marketing, Business, Communications, or a related field. - Proven track record driving customer acquisition, growth, and brand performance. - Strong understanding of performance marketing, CRM/lifecycle marketing, CRO, attribution, and analytics. - Experience managing multi-channel digital campaigns and optimizing commercial KPIs. - Experience leading brand, PR, affiliate, and integrated marketing initiatives. - Hands-on experience with GA4, Google Tag Manager, CRM platforms, and marketing analytics tools. - Knowledge of the South African financial services market and FSCA regulations is advantageous. - Strong commercial, analytical, stakeholder management, and communication skills. - Fluent in English.