Digital Marketing Manager (gn)

Job description

Digital Marketing Manager (gn) The purpose of this role is to develop, implement and continuously optimize digital marketing and consumer engagement initiatives that support disease awareness, enhance consumer experiences and contribute to business objectives. Your new role The role combines hands-on execution with strategic thinking by translating business priorities and consumer insights into effective digital campaigns, consumer journeys and omnichannel engagement programs. Working in a highly regulated environment, the Digital Marketing Manager drives digital excellence through data-driven decision making, consumer-centricity and close collaboration with internal and external stakeholders. Key accountabilities Develop and execute the digital engagement strategy, ensuring alignment with business priorities, consumer needs and long-term growth objectives. Lead the development and execution of integrated omnichannel customer engagement activities across digital channels, including paid, owned and earned media. Translate business objectives and consumer insights into effective digital engagement plans that support disease awareness, consumer experience and business growth. Develop content strategies and campaign concepts that resonate with target audiences and align with consumer needs and business priorities. Monitor, analyse and evaluate campaign performance using relevant KPIs and analytics tools, translating insights into actionable recommendations and continuous improvements. Drive testing and optimization initiatives to improve campaign effectiveness, consumer engagement and overall digital performance. Collaborate with cross-functional stakeholders across Marketing, Medical, Compliance and other functions to ensure aligned, compliant and customer-centric execution. Manage relationships with agencies and external partners, providing clear direction and ensuring high-quality delivery against agreed objectives and timelines. Identify emerging trends, technologies and best practices in digital marketing and consumer engagement, recommending opportunities to strengthen business performance. Ensure all activities are delivered in compliance with internal processes, industry regulations and local requirements. Your profile 5–7 years of relevant experience in digital marketing, strategy development, customer engagement and campaign management, preferably within the FMCG or OTC markets. Proven experience developing and implementing successful digital marketing campaigns. Experience in consumer journey development, content strategy and consumer engagement initiatives. Strong experience with social media, digital channels and performance optimization. Experience working with agencies and managing external vendors. Experience working in cross-functional environments and influencing stakeholders. Experience using analytics and performance data to drive decision-making and optimization. Experience within a regulated industry is an advantage. Native Dutch speaking and fluent in English, both verbally and in writing. What we offer At Novo Nordisk, you will become part of a global healthcare company with a unique culture and a strong track record of success. We offer continuous learning opportunities, professional development, and benefits tailored to your individual life and career stage. You will be part of the Consumer Experience Marketing Team in The Netherlands, based in Amsterdam. The team consists of 4 team members and is headed by the Marketing Manager Consumer Experience. Incentives und Benefits: The compensation package may include short-term and/or long-term performance-based incentives, as well as additional benefits. These vary depending on job level, location, functional area, and relevant market benchmarks. Working at Novo Every day, we strive to find solutions that can defeat serious chronic diseases. We do this with determination, genuine curiosity, and a constant ambition to find better ways of doing things. For more than 100 years, this mindset has driven us to build a company committed to creating sustainable change in support of long-term health. We are a company where diverse perspectives, shared goals, and mutual respect come together to achieve extraordinary results. When you join Novo Nordisk, you are not simply starting a new job. You become part of a story that spans generations. Application Deadline The application deadline is October 28th 2026 . We encourage you to apply as soon as possible through our online application portal, as interviews will be conducted on an ongoing basis.