Digital Marketing Manager (Growth & Acquisition)

Job description

Built on service. Powered by people. Impact exists because a small group of industry leaders believed companies in our space were doing it wrong. Many prioritized margins while the people doing the work and the clients relying on it became an afterthought. Impact was built differently: invest in great people, trust them to do great work, and deliver the kind of service clients remember. That approach helped us grow from a small office technology company into a national managed services provider, while remaining privately owned and people-first. What makes Impact special is that growth has never come at the expense of the values that got us here. We continue to reinvest in our people, our capabilities, and the opportunities ahead so employees can grow alongside the business. We’ve built something special, but we’re far from finished. The people who join Impact now will help define what comes next. Job Overview The Digital Marketing Manager (Growth & Acquisition) is a strategic and hands-on marketer responsible for planning, executing, and optimizing key aspects of Impact’s digital marketing programs that drive awareness, engagement, and demand. This role owns webinar strategy and execution, supports SEO and paid media initiatives, and contributes to content development and omni-channel campaign performance. This individual will sit on the corporate marketing team, focused on marketing the Impact brand while also providing support to the client-facing managed marketing team, primarily across content development, SEO, and paid media. The ideal candidate blends strong digital marketing expertise with executional excellence, cross-functional collaboration, analytical thinking, and comfort using AI-powered tools to improve efficiency and performance. Our North Star: Client Centricity Responsibilities Digital Marketing Strategy & Execution Build, manage, and optimize digital channel strategies that support brand awareness, audience engagement, and pipeline growth. Provide execution support to the managed marketing team as needed across key digital marketing initiatives. Develop and execute integrated omni-channel marketing strategies that align messaging, targeting, segmentation, and user journeys across campaigns. Partner across marketing, sales, and internal stakeholders to ensure digital initiatives support business priorities and performance goals. Use reporting and measurement insights to continually improve campaign effectiveness and marketing contribution. Webinar Strategy & Program Management Fully own webinar strategy and execution from planning through post-event follow-up and reporting. Coordinate closely with internal stakeholders, hosts, speakers, partners, and the broader marketing team to ensure seamless delivery and promotion. Manage the relationship with webinar platform vendor ON24, including platform usage, execution support, and program optimization. Build webinar programs that support thought leadership, lead generation, and audience nurture objectives. SEO & Content Optimization Support and execute SEO strategies that improve visibility, website health, and content performance. Conduct keyword research across content, search intent, and local SEO opportunities to inform editorial and campaign strategy. Work alongside the SEO Manager and development teams to support technical website audit processes and maintain overall site health. Write and optimize marketing content, including blogs, with SEO best practices built into content development. Paid Media Support Contribute to paid media strategy and execution across PPC and paid social campaigns. Support the Sr. Paid Media Specialist and Media Specialists in campaign planning, optimization, and performance analysis. Help align paid efforts with broader digital marketing, content, and segmentation strategies to improve results across the funnel. Monitor campaign insights and recommend adjustments that improve targeting, engagement, and conversion outcomes. AI-Enabled Marketing & Innovation Work within Impact’s agentic AI operating system, where AI agents support research, drafting, data assembly, audits, and performance analysis. Direct AI-assisted workflows by applying strategic judgment, validating outputs, and refining processes to improve efficiency and effectiveness. Identify opportunities to improve speed, quality, and scalability through thoughtful human and AI collaboration. Embrace AI as a force multiplier for marketing expertise and contribute to the evolution of AI-augmented marketing workflows across the team. Qualifications & Experience Bachelor's degree in marketing or related field preferred 5+ years of strategic marketing experience, with strong digital campaign ownership and execution skills Proven experience managing webinar strategy and execution Genuine enthusiasm for working with AI and using it to enhance strategic marketing execution Strong understanding of SEO strategy and execution, including keyword research, content optimization, and local SEO Familiarity with technical website audit processes and experience collaborating with SEO and development teams to maintain website health Strong writing experience, especially in developing content informed by SEO strategy Understanding of omni-channel marketing strategies, including segmentation and audience targeting Experience supporting paid media strategy and execution across PPC and paid social Experience with marketing measurement and reporting tools such as HubSpot, Google Analytics 4, and Looker Studio Comfortable using AI tools and managing agent-supported workflows to improve marketing execution Ability to thrive in a fast-paced, collaborative, and performance-driven environment What Drives Impact Our purpose is people. We empower them to innovate, grow, and succeed. That's how we change the world – one person, one company, one community at a time. Behaviors define what our values look like in action. Leaders are expected to model them; teams are expected to live them: Innovation : We embrace change because innovation lives outside the comfort zone. Passion : We are driven by purpose, fueled by passion, and obsessed with making an impact. Honesty : We are fiercely transparent and consistently honest. Fun : We fuel work with fun, knowing life's too short for boring. Employee First : We are built by our people, for our people, and that will never change. Low Ego : We champion ideas over titles, because brilliance knows no rank. One Team : We win as a team, we lose as a team, we are one team. Compensation The typical base salary for this role is $90,000-$105,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skillset, experience and training, licensures and/or certifications, and other organizational needs. Impact may offer applicable incentive compensation plans depending on role and/or department. Full compensation details can be discussed with an Impact Talent Acquisition team member at the start of the interview process. Benefits We Take Pride In 5-year Tiffany & Co. Gift Card, 10-year Custom Rolex, 20-year $20,000 Check incentive rewards Valuable time off with up to 20 days of PTO, 7 Paid Sick Days, 12+ paid holidays, and Paid Parental Leave Development and growth opportunities with on-going training & continued education reimbursement 401(K) & retirement plans with complimentary financial advisory services Comprehensive health, disability, life, dental, and vision plans For more information, visit Work Authorization & Immigration Sponsorship Candidates must be authorized to work in the United States at the time of application. Immigration sponsorship may be considered in limited circumstances based on business need, cost, workforce planning, and applicable government requirements. Impact does not guarantee sponsorship for any visa category and may decline certain petitions based on associated costs or regulatory requirements. Certain positions within Impact may involve access to information, technology, software, or technical data that is subject to U.S. export control laws and regulations, including the International Traffic in Arms Regulations (ITAR) and the Export Administration Regulations (EAR). Where required by applicable law based on the nature of the role, individuals in such positions must qualify as a “U.S. Person,” as defined by law, or otherwise be eligible to obtain any required government authorizations. #LI-Onsite