Digital Marketing Manager - International Business Units

Job description

Become part of a vital chain and contribute to our common goal of making people’s lives better. Headquartered in Lachen, Switzerland, Octapharma is one of the largest human protein manufacturers in the world, developing and producing medicines sourced from human plasma and human cell lines. We are a privately-owned company, where the warmth of family meets the scale of a global organisation. Join us in shaping our vision to provide new health solutions advancing human life. Your main tasks and responsibilities Support the three International Business Units in developing and implementing digital components of their medical-marketing strategies, and plan, execute and monitor digital campaigns across relevant channels in collaboration with affiliates and Corporate Communications. Act as the technical and operational contact for IBU content on global websites and digital platforms, coordinating implementation and maintenance in line with approved content, brand requirements, strategic objectives and applicable pharmaceutical regulations. Collaborate closely with affiliates by providing strategic guidance, practical support and hands-on training to facilitate the adoption of global IBU digital solutions and appropriate local adaptation. Track, analyse and report on key performance indicators for digital initiatives, providing actionable insights and recommendations to optimise reach, engagement and overall performance. Maintain and update relevant IBU intranet pages and materials, ensuring internal information remains accurate and up to date. Translate IBU-approved scientific and medical content into appropriate digital formats and channels, supporting newsletters, digital platforms, congresses, symposia and other IBU activities as required. Your expertise and ideal skill set Bachelor’s or Master’s degree in Digital Marketing, Marketing, Business, Life Sciences, Communications or a related discipline. A scientific, medical or life-science background is an advantage. Minimum 3–5 years of relevant experience in digital marketing, ideally within the pharmaceutical industry or another scientifically driven, regulated healthcare environment. Strong knowledge of digital marketing tools and platforms, including experience with websites, digital platforms, digital customer journeys, analytics and tracking tools. Good understanding of SEO, SEM and emerging approaches such as GEO and AEO. Ability to manage multiple projects simultaneously, coordinate diverse cross-functional stakeholders and external agencies, and deliver high-quality results within agreed timelines. Combination of strategic thinking and hands-on execution, with strong technical affinity, good visual judgement, a proactive and solution-oriented approach, and the ability to translate scientific and medical information into effective digital solutions. Fluent English; additional languages are advantageous. Your department - where you make an impact The International Business Unit department comprises three Business Units: IBU Haematology, IBU Critical Care and IBU Immunotherapy, supported by an IBU Project Management team. The department is responsible for the long-term strategic development of the business by enabling intelligent, evidence-based decisions. We specialise in global medical marketing, strategic and business development, and pipeline project management. The department consists of 25 team members and works closely with affiliates, Corporate Communications and other international stakeholders. Thrive with us You help save lives - Every day is meaningful as we produce life-saving medicines Family values - Long-term perspective for employees and relationships Be rewarded with market-related salary and benefits package You will have a high level of influence where you can make a difference and leave your footprint Work with skilled and fun colleagues in a relatively informal organization Skills development - We offer various internal and external employee and leadership trainings, trainee programs and digital solutions It´s in our blood We live diversity and stand for equal opportunities as an employer! We therefore look forward to receiving your application - regardless of age, gender, origin, sexual orientation, and religion. Please apply in English. Do you have any questions? Then get in touch with your contact person. Claudia Vignau Senior Expert Talent & Acquisition Octapharma AG Seidenstrasse 2, 8853 Lachen T: +41 55 451 21 35 Want to find out more about us? Visit our website Octapharma Career and follow us daily on LinkedIn .