Digital Marketing Officer

Overview of the RoleThe Digital Marketing Officer will be responsible for supporting the delivery of all digital marketing campaigns, including generating leads, conducting market research, and actively engaging with the business to optimise the performance of our digital strategies. This role should have a background in the different paid ad platforms as well as the set-up, launch and reporting processes of each. This role develops various online promotions and email campaigns for both talent and client acquisition, as well as content marketing and copywriting to support sales efforts. This role also takes the lead on execution of communications across the business; both internally and externally. Responsibilities:Execute day-to-day digital marketing campaigns across paid, owned and earned channels as directed. Implement campaign builds, updates and optimisations in line with agreed briefs and timelines. Own the delivery and maintenance of the approved content pillars and content calendar, ensuring planned content is published accurately and on schedule. Flag risks to volume, quality or timelines early and work with the Growth Lead and Brand teams to resolve gaps. Internal and External Company Communications: Proofread and release internal and external communications such as company announcements and updates to ensure consistency, accuracy and brand alignment. Execute MS forms, emails and workflows in HubSpot and SharePoint in close collaboration with the Talent Marketing & Events Lead for required updates Ensure all campaign landing page content is aligned and configured for tracking, attribution and lead capture. Act as the day-to-day marketing contact for external SEO and SEM partners. Support reporting and dashboards used by the Digital Marketing & Growth Lead and leadership. Work closely with creative and brand teams to ensure assets are correctly implemented across digital platforms. Support Events & Recruitment Marketing campaigns with digital execution. RequirementsBachelor’s/college degree in Marketing, Digital Marketing, Communications, Business or a related discipline. 3–5+ years’ experience in a digital marketing or marketing operations role, with hands-on execution responsibility. Strong experience executing campaigns, workflows and automation in HubSpot or similar platforms. Proven ability to implement campaigns accurately, manage QA processes and maintain data integrityComfortable working with performance data, reports and optimization insightsExperience working within structured workflows using tools such as Asana. Clear communicator, able to work closely with growth, brand and creative teams. Detail-oriented, accountable and execution-focused. Take pride in getting things right. Can handle high volume of tasks and capably organize priorities to ensure success. Benefits500K per incident HMO coverage + Dental & Optical benefits ​2-week paid Christmas vacation​Electricity & Data subsidies​25K Educational Assistance ​Training and equipment will be provided​Fixed Schedule of Mon-Fri from 7 AM to 4 PM​

Overview of the Role

The Digital Marketing Officer will be responsible for supporting the delivery of all digital marketing campaigns, including generating leads, conducting market research, and actively engaging with the business to optimise the performance of our digital strategies. This role should have a background in the different paid ad platforms as well as the set-up, launch and reporting processes of each.

This role develops various online promotions and email campaigns for both talent and client acquisition, as well as content marketing and copywriting to support sales efforts. This role also takes the lead on execution of communications across the business; both internally and externally.

Responsibilities:

• Execute day-to-day digital marketing campaigns across paid, owned and earned channels as directed.
• Implement campaign builds, updates and optimisations in line with agreed briefs and timelines.
• Own the delivery and maintenance of the approved content pillars and content calendar, ensuring planned content is published accurately and on schedule.
• Flag risks to volume, quality or timelines early and work with the Growth Lead and Brand teams to resolve gaps.
• Internal and External Company Communications: Proofread and release internal and external communications such as company announcements and updates to ensure consistency, accuracy and brand alignment.
• Execute MS forms, emails and workflows in HubSpot and SharePoint in close collaboration with the Talent Marketing & Events Lead for required updates
• Ensure all campaign landing page content is aligned and configured for tracking, attribution and lead capture.
• Act as the day-to-day marketing contact for external SEO and SEM partners.
• Support reporting and dashboards used by the Digital Marketing & Growth Lead and leadership.
• Work closely with creative and brand teams to ensure assets are correctly implemented across digital platforms.
• Support Events & Recruitment Marketing campaigns with digital execution.

Requirements

• Bachelor’s/college degree in Marketing, Digital Marketing, Communications, Business or a related discipline.
• 3–5+ years’ experience in a digital marketing or marketing operations role, with hands-on execution responsibility.
• Strong experience executing campaigns, workflows and automation in HubSpot or similar platforms.
• Proven ability to implement campaigns accurately, manage QA processes and maintain data integrity
• Comfortable working with performance data, reports and optimization insights
• Experience working within structured workflows using tools such as Asana.
• Clear communicator, able to work closely with growth, brand and creative teams.
• Detail-oriented, accountable and execution-focused. Take pride in getting things right. Can handle high volume of tasks and capably organize priorities to ensure success.

Benefits

• 500K per incident HMO coverage + Dental & Optical benefits ​
• 2-week paid Christmas vacation​
• Electricity & Data subsidies​
• 25K Educational Assistance ​
• Training and equipment will be provided​
• Fixed Schedule of Mon-Fri from 7 AM to 4 PM​

ABOUT USVBP is an Australian company with operations in the Philippines that provides business growth, consulting, and delivery capabilities to more than 260 of the most innovative and disruptive financial services firms across Australia.Our consulting-led approach leverages services in strategy, process improvement, intelligent automation, data analytics, and operations. We specialise in supporting financial firms, accounting practices, and mortgage brokers.HOW WE STARTEDIn 2013, VBP embarked on a visionary journey to transform how advice is delivered in Australia. From humble beginnings, we steadily evolved and embraced an open book management system by adapting the Great Game of Business in February 2021, and in the same year, we secured our first Great Place To Work certification.Expanding our reach became a defining theme in our journey. In July 2022, we proudly celebrated the achievement of 1000 dedicated Team Members. We have offices in Cebu and in Cagayan de Oro, with our third and newest office launched last August 2023 at JEG Tower. 2023 marks a pivotal moment for our business as we completed the strategic acquisition of Elixir Consulting, strengthening our position in the Australian Consulting space and supporting our expanded service offering. We also won our GGOB Healthy Company Award, maintained our GPTW certification and ISO certification, and became a certified B Corporation.These milestones reflect not only our commitment to growth but also the vibrant community we’ve fostered, laying the foundation for a remarkable legacy as expert growth partners for Australian financial services firms.WHAT WE OFFERwe have a deep understanding of the everyday challenges and insights into the strengths of enterprises we encounter. At VBP, we specialise in enhancing operational efficiencies and addressing cost-to-serve challenges for financial services firms. Our focus revolves around four key service:Accounting, Bookkeeping, and Report ManagementFinancial Planning AssistanceMortgage Broking AssistanceParaplanningIn addition to these core services, we offer tailored business consulting services to optimise back-office operations across these four critical areas. With its offers and services, VBP aims to streamline Australian financial service firms’ operations and elevate their business to the next level.To learn more about us, visit http://vbp.au.Let's connect!

ABOUT US

VBP is an Australian company with operations in the Philippines that provides business growth, consulting, and delivery capabilities to more than 260 of the most innovative and disruptive financial services firms across Australia.

Our consulting-led approach leverages services in strategy, process improvement, intelligent automation, data analytics, and operations. We specialise in supporting financial firms, accounting practices, and mortgage brokers.

HOW WE STARTED

In 2013, VBP embarked on a visionary journey to transform how advice is delivered in Australia. From humble beginnings, we steadily evolved and embraced an open book management system by adapting the Great Game of Business in February 2021, and in the same year, we secured our first Great Place To Work certification.

Expanding our reach became a defining theme in our journey. In July 2022, we proudly celebrated the achievement of 1000 dedicated Team Members.

We have offices in Cebu and in Cagayan de Oro, with our third and newest office launched last August 2023 at JEG Tower. 2023 marks a pivotal moment for our business as we completed the strategic acquisition of Elixir Consulting, strengthening our position in the Australian Consulting space and supporting our expanded service offering. We also won our GGOB Healthy Company Award, maintained our GPTW certification and ISO certification, and became a certified B Corporation.

These milestones reflect not only our commitment to growth but also the vibrant community we’ve fostered, laying the foundation for a remarkable legacy as expert growth partners for Australian financial services firms.

WHAT WE OFFER

we have a deep understanding of the everyday challenges and insights into the strengths of enterprises we encounter. At VBP, we specialise in enhancing operational efficiencies and addressing cost-to-serve challenges for financial services firms. Our focus revolves around four key service:

• Accounting, Bookkeeping, and Report Management
• Financial Planning Assistance
• Mortgage Broking Assistance
• Paraplanning

In addition to these core services, we offer tailored business consulting services to optimise back-office operations across these four critical areas. With its offers and services, VBP aims to streamline Australian financial service firms’ operations and elevate their business to the next level.

To learn more about us, visit http://vbp.au.

Let's connect!