Digital Marketing (SEO / Web Analytics) Internship Program (She/He/They)

WHO WE ARE: Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services. We offer solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. At Accenture Song, we recognize that the people behind the numbers are crucial to our culture, prosperity and the success of our customers' businesses. We place a high emphasis on each team member we hire and concentrate on their development and future progress from the start. For more information about our Accenture Song Poland please visit our website. As a Digital Marketing Intern (SEO / Web Analytics), you will support our international team in two key areas: SEO / Technical SEO – helping improve organic visibility, crawlability, and content performance. Web Analytics – helping track, measure, and analyze website and campaign performance. THE WORK: Assist with keyword research, competitor analysis, and basic SEO audits for client websites. Help to review on-page SEO elements such as titles, meta descriptions, headings and internal linking. Support technical SEO checks around crawling, indexation, sitemaps, robots.txt, redirects and site structure. Assist with web analytics tracking audits and implementation using tools like Google Tag Manager, Adobe Data Collection (Launch) or Tealium, under guidance of senior specialists. Help to collect, clean and analyze data from Google Analytics 4 and other analytics platforms to understand user behaviour, traffic sources and basic conversion funnels. Prepare simple dashboards and recurring reports (e.g. in Looker Studio or spreadsheets) to summarize KPIs and trends. Support A/B testing and experimentation initiatives by helping document hypotheses, variants and results. Collaborate with SEO, Paid Media, Content and UX teams on measurement and optimisation tasks. Stay curious and keep learning about SEO, Web Analytics, GA4, technical SEO, and digital marketing trends (with support from the team and training resources). HERE’S WHAT YOU WILL NEED: An active student status. Availibility to work a minimum of 30 hours per week in a hybrid mode from office in Warsaw. Fluency in English and Polish, other European languages are a plus. Genuine interest in SEO, web analytics, and digital marketing — you follow blogs, courses, or creators in this space. Basic familiarity with Excel / Google Sheets (sorting, filtering, simple formulas, charts). Analytical mindset, attention to detail and willingness to work with numbers and datasets. Good organisation and time-management skills, ability to work in a fast-paced environment. BONUS POINTS IF YOU HAVE: Any exposure (course, university project, self-learning) to: - Google Analytics 4 or other web analytics tools, - Google Tag Manager, Adobe Data Collection (Launch) or other tag management systems, - SEO tools such as Google Search Console, Screaming Frog, Ahrefs, SEMrush, Sitebulb, etc. Free or entry-level certifications in areas like: - Google Analytics (e.g. GA4 skill badges) - Google Ads or other Google Skillshop modules - Other reputable SEO / analytics online courses or certificates. Basic understanding of how websites work (HTML, CSS, JavaScript) and how tracking codes are implemented. Interest in AI tools supporting SEO and Analytics (e.g. using AI for data analysis, content suggestions, QA, or report drafting). Curiosity about Agentic / automation platforms such as n8n, or similar for building simple workflows. First experience with A/B testing or experimentation (e.g. VWO, Optimizely, Adobe Target or university project work). WHAT’S IN IT FOR YOU? Paid, several-month internship program - min. 3 months, 4-5 days a week, with flexible working hours and possibility to work remotely (hybrid mode). A chance for long-term cooperation. Professional development and personal development- based on a culture of feedback and constant support from a mentor, a clear path of growth from the first day of work, and assistance from a Buddy in a new workplace. Opportunity to engage or even come up with your own Social Impact Projects that support local communities and global charitable initiatives. Paid employee referral program. About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.