Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance MarketingPosition Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the RoleAt Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.This is a hands-on, execution-first role — not strategy-only.You will:Run and scale Google Ads campaignsManage social media engagement and content executionImprove SEO and organic visibilityContinuously test, analyze, and optimize performanceIf you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.What You’ll Own1. Google Ads & Paid Search (Primary Focus)Manage campaigns across:SearchDisplayRemarketingConduct keyword research and structure campaigns for performanceWrite and test high-converting ad copyOptimize key metrics:CPCCTRConversionsROASManage budgets, bidding strategies, and targetingIdentify and implement performance improvements2. Social Media Execution & EngagementManage engagement across:InstagramFacebookLinkedInRespond to comments, DMs, and audience interactionsSupport:Content schedulingCaption writingPost optimizationMonitor engagement metrics and audience growth3. SEO & Organic GrowthConduct keyword research using tools like:SEMrushOptimize:MetadataContentInternal linkingSupport technical SEO improvementsTrack:Keyword rankingsOrganic trafficIdentify content gaps and growth opportunities4. Reporting & Performance TrackingTrack performance across:Paid campaignsSocial channelsOrganic trafficAnalyze data using:Google Analytics 4Prepare reports with:InsightsRecommendationsMaintain clean documentation of campaign updates and changesWhat Makes You a Strong FitYou are execution-focused — you actually run campaignsYou make decisions based on data, not assumptionsYou’re comfortable managing multiple campaigns simultaneouslyYou continuously test, iterate, and improve performanceYou balance:Performance metricsCreative executionRequirements (Must-Have)Experience3+ years of hands-on experience managing:Google Ads campaigns3+ years managing social media platformsProven SEO experience using:SEMrush, Ahrefs, or similar toolsCore SkillsStrong understanding of:CPCCTRConversionsROASExperience with:Google Analytics 4Strong written communication and copywriting skillsAbility to work independently in a remote environmentNice to HaveExperience managing multiple client accountsBackground in:E-commerceSaaSB2B MarketingExperience with:A/B testing frameworksConversion rate optimizationFamiliarity with content marketing workflowsTools & PlatformsGoogle AdsGoogle Analytics 4SEMrush / AhrefsSocial media platforms (Instagram, Facebook, LinkedIn)Reporting & analytics toolsWhat a Typical Day Looks LikeReview campaign performance and key metricsOptimize Google Ads campaigns and creativesRespond to social media engagement and interactionsUpdate SEO content and keyword strategiesAnalyze data and identify optimization opportunitiesPrepare reports and recommendationsIn short: You continuously improve traffic, engagement, and conversions across paid and organic channels.Key Metrics for Success (KPIs)Improved Google Ads performance (CPC, CTR, ROAS)Growth in social media engagement and audience activityIncreased organic traffic and keyword rankingsAccuracy and clarity of reportingConsistent campaign optimization and improvementWhy This Role Stands OutTrue multi-channel ownership (paid + social + SEO)Execution-focused role with measurable impactOpportunity to work across multiple growth channelsPerformance-driven environment with clear accountabilityGrowth opportunities into:Performance Marketing ManagerGrowth LeadInterview ProcessInitial Screening CallRecruiter InterviewFinal InterviewOffer & OnboardingApply NowIf you:Enjoy running campaigns and improving performanceThink in terms of metrics and optimizationLike working across paid, social, and SEO channelsWant a role with real impact on growthThis is a strong opportunity to step into a high-impact digital marketing role.
Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.
This is a hands-on, execution-first role — not strategy-only.
You will:
- Run and scale Google Ads campaigns
- Manage social media engagement and content execution
- Improve SEO and organic visibility
- Continuously test, analyze, and optimize performance
If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.
What You’ll Own
1. Google Ads & Paid Search (Primary Focus)
- Manage campaigns across:
- Conduct keyword research and structure campaigns for performance
- Write and test high-converting ad copy
- Optimize key metrics:
- Manage budgets, bidding strategies, and targeting
- Identify and implement performance improvements
2. Social Media Execution & Engagement
- Manage engagement across:
- Instagram
- Facebook
- LinkedIn
- Respond to comments, DMs, and audience interactions
- Support:
- Content scheduling
- Caption writing
- Post optimization
- Monitor engagement metrics and audience growth
3. SEO & Organic Growth
- Conduct keyword research using tools like:
- Optimize:
- Metadata
- Content
- Internal linking
- Support technical SEO improvements
- Track:
- Keyword rankings
- Organic traffic
- Identify content gaps and growth opportunities
4. Reporting & Performance Tracking
- Track performance across:
- Paid campaigns
- Social channels
- Organic traffic
- Analyze data using:
- Prepare reports with:
- Maintain clean documentation of campaign updates and changes
What Makes You a Strong Fit
- You are execution-focused — you actually run campaigns
- You make decisions based on data, not assumptions
- You’re comfortable managing multiple campaigns simultaneously
- You continuously test, iterate, and improve performance
- You balance:
- Performance metrics
- Creative execution
Requirements (Must-Have)
Experience
- 3+ years of hands-on experience managing:
- 3+ years managing social media platforms
- Proven SEO experience using:
- SEMrush, Ahrefs, or similar tools
Core Skills
- Strong understanding of:
- Experience with:
- Strong written communication and copywriting skills
- Ability to work independently in a remote environment
Nice to Have
- Experience managing multiple client accounts
- Background in:
- E-commerce
- SaaS
- B2B Marketing
- Experience with:
- A/B testing frameworks
- Conversion rate optimization
- Familiarity with content marketing workflows
Tools & Platforms
- Google Ads
- Google Analytics 4
- SEMrush / Ahrefs
- Social media platforms (Instagram, Facebook, LinkedIn)
- Reporting & analytics tools
What a Typical Day Looks Like
- Review campaign performance and key metrics
- Optimize Google Ads campaigns and creatives
- Respond to social media engagement and interactions
- Update SEO content and keyword strategies
- Analyze data and identify optimization opportunities
- Prepare reports and recommendations
In short:
You continuously improve traffic, engagement, and conversions across paid and organic channels.
Key Metrics for Success (KPIs)
- Improved Google Ads performance (CPC, CTR, ROAS)
- Growth in social media engagement and audience activity
- Increased organic traffic and keyword rankings
- Accuracy and clarity of reporting
- Consistent campaign optimization and improvement
Why This Role Stands Out
- True multi-channel ownership (paid + social + SEO)
- Execution-focused role with measurable impact
- Opportunity to work across multiple growth channels
- Performance-driven environment with clear accountability
- Growth opportunities into:
- Performance Marketing Manager
- Growth Lead
Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you:
- Enjoy running campaigns and improving performance
- Think in terms of metrics and optimization
- Like working across paid, social, and SEO channels
- Want a role with real impact on growth
This is a strong opportunity to step into a high-impact digital marketing role.
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
